Armani marketing plan • • • Product:The original Armani Couture product line is the most well respected‚ developed and successful. Over the next three years this line should release all ties to the other products and become a stand alone business to differentiate itself and reestablish itself as the face of Giorgio Armani retaining its exclusivity and Brand distinction. This is the signature line or Armani and should remain under his management and direction. The other products Emporio
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The first plenary headed by Mr. Adolfo Aran III‚ a Virtual Marketing Consultant‚ alumni of University of the Philippines and De La Salle University and member of the Board of Directors as introduced by Dr. Amado L. Magsino has presented an overview of Digital Marketing. “Good More-earnings!” a very graceful greeting from Mr. Adolf Aran. It is the way business entrepreneurs greet as he said. His presentation started with a fun ice breaker which students from different universities participated
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high fashion want to be up to speed with the latest fashion trends but are not able to afford clothes and accessories from the couture and high end boutiques. In order to target the market‚ Zara strategy launches its outlets in high profile locations and provides customers with a turnover time of 4-5 weeks for its new collections made available at a fraction of the couture cost. This‚ along with the brand persona‚ the collection of the clothes and accessories and the marketing campaigns pulls the
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Educational Leadership 66.1 (2008): 49-53 Shanker‚ Albert. "Full Inclusion Is Neither Free Nor Appropriate." Educational Leadership 52.4 (1994): 18 Taylor‚ Beverly. Email Interview. 27 Feb. 2013. Tichenor‚ Mercedes S.‚ Bette Heins‚ and Kathy Piechura-Couture. "Parent Perceptions Of A Co- Taught Inclusive Classroom." Education 120.3 (2000): 569 Web. 27 Feb. 2013.
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why futures? • +++ why scenarios? To support: • Communication of sustainability issues • Strategy development • Product‚ service and process innovation See our website for useful workshop materials: www.forumforthefuture.org/projects/fashion-workshopmaterials about fashion futures • Joint project between Levi Strauss & Co and Forum for the Future • In consultation with over 40 experts‚ we constructed four plausible‚ stretching scenarios for what the global fashion industry could look like
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true blue Indian luxury brand‚ the brainchild of the husband-wife duo‚ Neha and Pradeep Hirani‚ Kimaya is a leader in the Indian Fashion Industry with great sense of the luxury market in the Sub Continent. Its strong brand equity hinges on excellent couture and prêt imaging developed over a period of time‚ supported by great merchandising and operational expertise and customer relationship management. Founded in 2002‚ Kimaya brought about a revolution at the core of the fashion retail business‚ instilling
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The Illegal Fur Trade: A Modern Day Cruella DeVille If someone hears about puppies being caught to make coats for fashion they might think about the Disney villian ‘Cruella DeVille’ and probably not stop to entertain the thought that it just might be true. Well‚ it is. The fur trading industry is alive and kicking every day and every night. All types of animals are being murdered to make fur‚ from regal tigers to little hamsters and‚ most horrifyingly‚ domesticated cats and dogs. Some animals
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base. Dior is an old perfume house. The earliest editions originate from 1947 and the newest ones from 2009. Christian Dior (the owner) is engaged in the production and sale of luxury goods. The group operates through three companies: Christian Dior Couture (wholly-owned)‚ Financiere Jean Goujon (wholly-owned) and Louis Vuitton Moet Hennessy (LVMH)‚ in which the group holds a stake of 42.5%. Christian Dior markets and distributes its products through group-owned shops and licensed distributors in Europe
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Campaign Analysis: Orangina: “Naturally juicy” I decided to choose the "naturally juicy" Orangina advertising‚ which is a part of a campaign where the direction is‚ animals acting and looking like human beings. It embodies the new generation of advertisements; the fact that it is perceived as shocking and explicit by the older generations is a proof. It is nevertheless this change of strategy that allowed boosting the brand. So‚ by the analysis of this advertising‚ we are going to see the
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leather goods‚ jewelry and fragrance for men and women. Throughout the years‚ the innovative designs of the Couture house created innovative pieces of clothing. Yves Saint Laurent was the first Couture house to launch‚ in 1966‚ the modern concept of luxury women’s prêt-à-porter‚ in a collection called ‘Rive Gauche’. Yves Saint Laurent keeps on excite designing his collections for haute couture and ready to wear clothing. The most famous products are Le smoking suit‚ the classic tuxedo for women in
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