Executive summary In this case‚ there are two major problems that I can analyzed. Firstly‚ Kiki and Houida which are two of major loyal customers of Couture Fashions Bhd (HCF)’s were writing to Jeffrey to inform him that they may looking to China to “contract manufacture” for them as the prices there were very competitive. Second‚ the previous adverse perception of “Made in China” labels had slowly changed as China now manufactured clothes that are higher quality at substantially lower operating
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Historical‚ Social‚ Professional and Contemporary Contexts Essay In 1904 German sociologist and philosopher Georg Simmel put forward a theory that there was a “dualism” effect in fashion or as later coined by the press‚ a “trickle down” theory. What Simmel was suggesting was that lower status groups emulate the fashions of higher status groups and in turn higher status groups move onto new styles so as to differentiate themselves from lower groups (Jasss.soc.surrey.ac.uk‚ 2014).
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three levels- haute couture‚ ready-to-wear and mass production. The main difference between them is quality of the product and price‚ but the history of the three segments is also different. We can easily say that couture begun when the first garment has been constructed‚ hand-sewn in the early-medieval times‚ but the first haute couture house was established in the Winter of 1857/58 in Paris by Charles Frederic Worth- the first couturier. The exact translation of “haute couture” is “high sewing”.
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immersed in the traditions of the French couture. As a young boy‚ Poiret was fascinated with color‚ design‚ and fabric. He experimented with scraps of fabric on a wooden mannequin during the first job for an umbrella maker. His first break came when the French designer‚ Madeleine Chéruit‚ accepted some of his sketches. Following apprenticeships with Parisian designers‚ Jacques Doucet and later with Charles Frederick Worth‚ Poiret established his own Parisian couture house in 1903. Other businesses and
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Valentino Clemente Ludovico Garavani is one of Italy’s most important and famous haute couture designers who is very well known for his red carpet gowns and romantic creations. He was born on May 11‚ 1932 in Lombardi‚ Italy and since he was very young he was interested in fashion so when he turned 17 he decided to study in Paris at the Ècole des Beaux-Arts and at the Chambre Syndicale de la Couture Parisienne. After his studies he was an apprentice at Jean Dessès where he practiced his sketches and
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Bibliography: Buckley‚ Marian; Basement Couture [interview on-line] (London‚ England: WideMedia Ltd.‚ 1995‚ accessed May 20‚ 2003); available from http://www.widemedia.com/fashionuk/fashion/marotta/index.html ; Internet. Battock‚ Tina ; In Style [magazine online] (Boulder‚ Colorado: About Inc.
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AMIN BUHARI 1100120 EXECUTIVE SUMMARY Haute Couture Fashions Sdn Bhd need to adjust their business strategy‚ as China textile industry becoming a potential threat to it as its two major customers are now thinking of outsourcing to China for its lower operating cost. The management need to decide whether to move its operation to China or exit from contract manufacturing activity and stand on its own new created brand. It is recommended for Haute Couture Fashions Sdn Bhd to move their operations wholly
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textile was linen which produced from flax. Haute Couture Haute couture is a French phrase for high fashion. Couture means hand-made dress making sewing and needle work. Haute means elegant and high. There are famous couture designers in France and are a huge success to this day such as Coco Chanel‚ Christian Dior and Gucci. Depending on the couture design house and the garment the couture item would start from £10‚000. A Chanel couture suit in 2002 would have £20‚000 by 2004 an evening dress
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Couture beginnings The first designer who was not merely a dressmaker was Charles Frederick Worth (1826–1895). Before the former draper set up his maison couture fashion house in Paris‚ clothing design and creation was handled by largely anonymous people‚ and high fashion descended from style worn at royal courts. Worth’s success was such that he was able to dictate to his customers what they should wear‚ instead of following their lead as earlier dressmakers had done. The term couturier was in
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Competitor analysis Undoubtedly‚ the downturn of China’s recent economy has curbed demand for haute couture and other high-end industry. Still‚ over the next three years‚ China’s luxury market is expected to double to more than $24 billion‚ taking up around 20% of the global luxury market. Sheguang Hu is a one of the Chinese brands that stands for China’s couture designers and homegrown brands are stepping out on the international stage. There are many other designers with Chinese background –
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