1891 she married Isidore Paquin‚ and they opened their own Maison de Couture on Rue de la Paix‚ close to the famous House of Worth. This made Paquin the first woman to open her own fashion house. Jeanne and her husband‚created a new business model‚ which later became standard operating procedures in the fashion world. Most important was the concept of international expansion through opening foreign branches. They built a couture business whose worldwide scope and stylistic influence were unseen during
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How does the power of the human imagination influence artists and designers in producing fantastic‚ dreamlike creation? Have you ever imagined you slept in an ‘over-sized’ shirt‚ as a bed you usually sleep on? Have you ever dreamt about dressing into a hot air balloon or have you ever thought that you saw a strange thing in the world which was a fish but had a human body? People always think these kinds of thoughts are over the top‚ but this is all about fantasy‚ our dreams and human imagination
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Tomorrow‚ the presentation of the first Haute Couture collection created by designer Raf Simons for the House of Dior is sure to be the highlight of the week. Just as Christian Dior’s first collection was in his day. The date was February 12‚ 1947. In the salons of his house at 30‚ avenue Montaigne‚ Christian Dior presented his first collection of Haute Couture. Its impact was resounding and the enthusiasm of the international press‚ immediate. Let’s turn back the clock for a moment and dive into
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lowering its price can increase brand loyalty for younger customers and eventually get a financial benefit from it. Opportunities: 1. Advertising its French and Japanese "haute couture" so that it can emphasize its uniqueness. Threats: 1. Or customers’ general fashion sense and Kenzo’s brand image("haute couture") may be threatening its marketing strategy. 2.Kenzo’s target market is mostly between the ages of 30 and 40. Threats to Opportunities 1. Kenzo used be a unique brand‚ but
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question one must understand the history of fashion for the past century and a half. Through that time one must look at the social events and changes occurring and link them to all fashion advances‚ or retreats. To begin with‚ what we now know as couture (literally meaning high quality sewing) has not always been around. Before the mid-19th century all dresses were made by dressmakers‚ who worked for families as full time staff or in a seamstress shop. They did not have the creative freedom that the
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Weaving an Industry for India: Fashion lessons from Europe TABLE OF CONTENTS DECLARATION 2 ACKNOWLEDGEMENT 3 ABSTRACT 7 CHAPTER 1: THE FASHION INDUSTRY IN AN EMERGING ECONOMY: INDIA AND ITS POTENCIAL 8 1.1 MAJOR CLASSIFICATIONS 9 1.2 THE FASHION WEEKS 10 1.3 RETAIL STORES AND IN-HOUSE DESIGNERS 10 1.4 DESIGNERS CUM ENTREPRENEURS 10 1.5 THE BIG FAT INDIAN WEDDING 11 1.6 NEED FOR COMMERCIALIZATION 11 CHAPTER 2: THE MBA CURRICULAM AND THE FASHION INDUSTRY 12 2.1
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Christian Dior The Dior Couture fashion house was founded in 1946 by the French designer Christian Dior. Dior was the most influential designer in the 1950’s and held his first couture fashion show on 12th February 1947. The collection consisted of a range of luxurious clothes‚ soft shoulders‚ narrow waists and full flowing skirts. This was to be named the New Look. (Fig 1) ‘The New Look’ 1950’s The New Look was a new concept on life for the post-war era. Dior was correct to assume people
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began in 1939‚ Dior served as an officer for the year until France’s surrender. He joined his father and a sister on a farm in Provence until he was offered a job in Paris by the couturier Lucien Lelong‚ who was lobbying the Germans to revive the couture trade. Dior spent the rest of the War dressing the wives of Nazi officers and French collaborators. Dior’s sister Catherine served in the French resistance. After her capture by the Gestapo‚ Catherine was sent to the Ravensbrück concentration camp
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This Photograph taken by Richard Avedon quite simply explains the raw talent that Avedon had and how his ideas developed into photographs and techniques that would be carried on down for decades‚ also influencing many of the great and aspiring photographers around the world. (where was this from) Form: The image is composed‚ the angle of the camera is slightly lower than the eye level of the model creating a more impressive view of the delicate model and monstrous animals. Avedon used a (type
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What is the fashion cycle? Fashion cycle – a period of time or life span during which the fashion exists‚ moving through the five stages from introduction through obsolescence. – When a customer purchases and wears a certain style‚ that style is considered accepted. The acceptance leads to the style becoming a fashion! Fashions do not always survive from year to year GOAL: The ability to gauge the timeliness or occurrence at the right time‚ of a fashion is critical in the development and marketing
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