first name‚ Valentino. Valentino was born on May 11‚ 1932 in Lombardy north Italy. At the age of seventeen‚ Valentino followed his dream of becoming a designer and studied at the prestigious Ecole Des Beaux-Arts and at the Chambre Syndicale de la Couture Parisienne. After being an appendix of Jean Desses for five years‚ he assisted to Guy Laroche in Paris for two years. His position with both designers prepared him enough to become a perfectionist to his designs. After his experience in France in
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fashion? 2. The newest social media trends 3. Fashion Blogging 4. Example Lookbook 5. Example Looklet 6. Impact on the fashion industry 7. Types of Fashion Blogs 8. Fashion Blogs around the world 9. The 10 best Fashion Bloggers 10. Haute Couture and Fashion Blogging 1. Why social media and fashion? In this time‚ the social media is an amazingly fast growing trend. Social media is not only used for creating friendship networks‚ for staying in
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There is something more in creating strong fashion brand than just marketing With her book ‘The End of Fashion’‚ long time New York Times fashion editor‚ Teri Agins makes a statement concerning the present zeitgeist in fashion marketing. She argues thriving in the field of fashion is not anymore about the designing itself‚ rather building a brand‚ which sells. Shifting away from the core competence and giving more weight to marketing efforts would be the key to success in her future of fashion
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globalization‚ merger and acquisition activity in the luxury sector is considered to be a common norm. However‚ Chanel‚ a Parisian fashion house founded by the late couturier Gabrielle "Coco" Chanel‚ recognized as one of the most established in haute couture chooses to be privately held until today. In this presentation‚ we will examine the secret of the organization structure in Chanel‚ how Chanel can manage the balance between an individual French company and a global luxury brand company. How to
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Beijing business district. Its turnover would rise to approximately two million euros for 2011. After having started in the sale of fur and leather products in 1992‚ the brand Tiger (for Northeast Tiger – Tiger of Siberia) turned gradually to the haute couture. Today‚ its founder Zhang Zhifeng fixed himself for objective to reinvent the Chinese traditional dress. Its styles use ancestral techniques of weaving and silk embroidery. Tiger quickly imposed its « dna » at the fashion shows: the brand for example
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of today and bringing the trends from the past back to the runway. A fashion house that is creating ripples of admiration is Givenchy with its Fall/Winter 2013 collection for women. Hubert de Givenchy‚ one of the first and most important haute couture designers worldwide‚ set the trends of Parisian fashion and defined elegance worldwide and fast forward to the present and the Parisian luxury label currently designed by Riccardo Tisci‚ still preserves the code set by Hubert de Givenchy: playing
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beginnings in the late 17th century‚ the fashion industry is a globalized sector that works to meet the demand for apparel and dictates the trends for what should be worn. This industry consists of five distinct and separate levels. These levels are haute couture‚ luxury wear‚ affordable luxury wear‚ mainstream clothing‚ and discount clothing. The production part of the industry‚ that which takes the concept for a piece of apparel all the way to the hands of those who purchase it‚ is made up of four basic
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jersey sweaters‚ sailor tops‚ and skirt-jacket suits (Frank). Chanel’s shop in Rue Cambon was where she became famous by the early 1920 ’s (History). She was known of the Queen of Fashion (Frank). Chanel’s designs started to revolutionize Haute Couture by having comfortable yet stylish clothes (Farrer). Her clothes changed how women looked in appearance and how they looked at themselves (Sischy). Corset fashions were the base of women clothing for many centuries‚ then the modern and simple Chanel
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UIBS Strategic Management Individual Assignment ‚ Meric Oztekin 1. Course Exist Case: Zara – Business Model‚ Competition‚ Competitive Advantages‚ and Strategies Read the case Zara – Fast Fashion‚ and answer the following question. Submit your answer within 2 pages. 1. What is Zara’s distinctive business model? Follow the descriptive points given in the lecture note for session1 and write it like a good story; 2. What are Zara’s key strong resources
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channels to employ to reach customers. In the case of Sonia Rykiel there is no channel opened to purchase the brand’s creation online. It is possible that the purpose of such action is to put an accent on the exclusiveness of the Brand. The “haute couture” can only be purchased on their fashion boutiques usually placed in the nicest areas of France‚ England‚ Australia‚ China‚ Hong Kong‚ Japan‚ Saudi Arabia‚ Taiwan‚ United States‚ etc. Description: Its website has been changed recently. It used to
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