ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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Contents Retail Industry in India Potential India’s retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010. The Indian retail market is estimated at US$ 350 billion. But organized retail is estimated at only US$ 8 billion. Organized retail seems to be a mar 5 % of the industry. The sector is dominated by the local kirana shops‚ owner-managed general stores‚ chemists to drug stores‚ footwear shops‚ apparel shops‚ paan
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RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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B1 – Ethics‚ fraud and internal control at Bern Fly Company The main purpose that a good internal control must fulfil is to protect the firm’s assets from fraud and theft. As we can see from the description of Bern Fly Company’s case‚ the internal control within the company leaves much to be desired. As it can be read in the case the salespersons get commission promptly after each order taken by their customers without any control to check if that order is real or only a fictitious one. This
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1. Retail grocery stores ----Specialty retailer Industry 2. Commercial banking ----Commercial banks Industry 3. Pharmaceutical preparations ----Pharmaceuticals Industry 4. Commercial airline ----Aerospace and defense Industry 5. Computer software ----Network & other comm. Equip. Industry 6. IT service provider ----Internet services and retailing Industry 7. Liquor producer and distributor ----Beverages Industry
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PLANNING A RETAIL BUSINESS THE STRAWBERRY DONUTS By: STUDENTS NAME | NO. MATRIX | FATIN AZMINA BINTI ZAINAL | 2012302435 | SITI SYAFAWATI FAZIRA BINTI MOHD IKHSAN | 2012526473 | NURSYAZREEN BINTI SHADON | 2012376423 | NOOR HAMIZAH SYAZWANI BTE HARRUN | 2012511913 | DIPLOMA IN CULINARY ART HM1151A2 DATE OF SUBMISSION 13 MAC 2013 PLANNING A RETAIL BUSINESS
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Good or Bad for India Who will benefit in India if FDI is allowed in Multi Brand this is Kirana Business Few days back the Union Cabinet of India overcame years of indecision to allow up to 51% FDI in multi-brand retail. Government also increased the FDI limit in single-brand retail to 100% from 51% Government says it will benefit India. Traders fear the move. Opposition parties oppose the move as they know they will benefit if they support the traders. No one is touching the real issues
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Emotional States Associated with High-Risk and Low-Risk Purchasing Behavior Abstract This paper explores the various psychological aspects of consumption and the emotional states that spur high-risk and low-risk consumption behaviors. The research presented is drawn from a compilation of scholarly articles from journals including the Journal of Marketing Research and the Journal of Consumer Research. This paper cites studies that explore emotion and behavior in a wide array of consumption
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I. Outline-Retail theft A. Introduction " Excuse me‚ sir/madam can I check your bag please?” "Lifting"‚ "jacking"‚ "racking"‚ "nicking"‚ "boosting" and Five finger discount"‚ are some of the slang terms used for retail theft (also commonly known as shoplifting). Shoplifting is theft of goods from a retail establishment. It is one of the most common property crimes dealt with by police and courts. In the next few minutes‚ I
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Howard Street Jewelry Accounting Case Study on Internal Controls 1. The main internal control concept the Levis ignored was segregation of duties. No one person should be responsible for all transactions from the beginning to the end. Betty had too many responsibilities that were interwoven and should have been performed by more than one person. She handled the cash that came in‚ maintained the cash receipts and the sales records. Another concept that this relates to is that no one
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