Case 2 Industry Analysis Harley Davidson/ Heavy Weight Motorcycle Industry Table of Contents Mission ………………………………………………………………...3 SWOT Analysis ………………………………………………………..3-7 Sustainable Competitive Advantage …………………………………...7-8 Issues and Problems …………………………………………………....8-9 Strategic Recommendation …………………………………………….9-13 Fallout ………………………………………………………………… 13-15 Conclusion ……………………………………………………………..15 Appendix ……………………………………………………………….16 Refrences
Premium Harley-Davidson Motorcycle Harley Owners Group
Harley Davidson‚ Inc. Company Overview In 1903 the first Harley Davidson motorcycle was built by William S. Harley and Arthur Davidson (Harley‚ 2013). Harley Davidson motorcycles started out as racing bikes‚ being known not only their fast but also reliable motor (Harley‚ 2013). The company quickly grew and Harley Davidson motorcycles become an American icon. Harley Davidson Inc. became incorporated in 1981 (Harley‚ 2013). Five years later Harley Davidson became a publicly traded company
Premium Balance sheet Asset Generally Accepted Accounting Principles
Case Study: Harley-Davidson 1. What do you think are the company’s (Harley-Davidson) major strengths and weaknesses? Strengths: * Strong brand name * Strong customer loyalty * Operates in 2 segments‚ Harley-Davidson motorcycles and related products‚ and Harley-Davidson Financial Services * The HOG ( Harley Owners Group) which has over 1 million members worldwide and is the industry’s largest company sponsored motorcycle enthusiasts organizations * The only American brand
Premium Motorcycle Harley-Davidson Harley Owners Group
February 19 2013 Case Study 10 Harley Davidson Tuesday’s 6pm-10pm 1. IF you were CEO of Harley Davidson‚ How would you compare the advantages and disadvantages of using exports‚ joint ventures‚ and foreign subsidiaries as ways of expanding international sales? A.)The advantage of Using Exports was that I’m able to save money in resources‚ taxes relief’s‚ and cheaper labor while exposing my product to an international market. Harley recognized that “German motorcyclist rode
Premium Motorcycle Harley-Davidson Subsidiary
Established in 1903‚ The Harley-Davidson Motorcycle Company has travelled a somewhat rocky road to success. Saved from the brink of bankruptcy by a management buyout in 1981‚ Harley has succeeded in building a truly global brand that is the envy of its competitors. Faced with a declining market‚ a poor economic climate and fierce competition from Japanese manufacturers‚ the Harley-Davidson Company was forced to re-look at its competitive strategy. The essence of Harley-Davidson’s success is rooted
Premium Harley-Davidson Marketing Motorcycle
1. How was Harley Davidson able to turn around is strategy after 1981? Harley Davidson was able to turn around its strategy after 1981 because of then President of US‚ who raised the tariffs on large Japanese motorcycles. Helpful was also strategy of executives who decided to improve the quality of products. 2. What ideas and philosophies does Harley Davidson introduce? Harley Davidson created an innovative promotion strategy of selling the idea of community and lifestyle to its customers
Premium Motorcycle Harley-Davidson Harley Owners Group
SIS Harley Davidson-Case 3 I. Company Profile / Summary (Brief) Harley Davidson Inc. is an American motorcycle manufacturer. Harley Davidson specializes in the sales of heavyweight motorcycles that are designed for cruising on highways. Harleys have a distinct design and exhaust sound that have appealed to a mass market of customers all over the world. Harley Davidson has relied on a strong fan base for sales of their motorcycles and apparel. They currently offer five different
Premium Harley-Davidson Motorcycle Marketing
Harley Davidson Case Study 1. What do you think are the company’s (Harley Davidson) major strengths & weaknesses? Harley Davidson’s major strengths are: customer loyalty‚ having a strong and popular brand name‚ they offer a program called HOG (Harley Owners Group) which has members worldwide and offers Harley owners a variety of benefits‚ and the only American company that sells heavyweight motorcycles. Some weaknesses of Harley Davidson are: Image‚ people who ride Harleys are sometimes
Premium Harley-Davidson Motorcycle Harley Owners Group
HARLEY DAVIDSON COMPANY Case Analysis I. DEFINITION OF THE CASE PROBLEM The Harley Davidson name has been shattered into pieces. The loss of customer’s demand for their products proves a problem probably too much to handle for the present managers/owners of the company. The product quality mainly has deteriorated significantly that leads to the low demand for the Harley Davidson choppers. Problems always do arise that need immediate actions to take place. What can
Premium Harley-Davidson Motorcycle
Harley Davidson was the only American brand for heavy weight motorcycle manufacturer. However‚ Harley Davidson faced problems on positioning in its core market segment‚ that is‚ those middle aged male baby boomers‚ since Harley try to gain business from new segments by targeting on female and young users‚ with new bike that acquired features that is small in size‚ which totally contrast with the products being offered by Harley previously. The troubles faced by Harley had been stated and emphasized
Premium Male Female Sex