Brand strategies :-Brand knowledge comprises of brand awareness and brand image contribute to establishing of customer based brand equity. The process is gradual and requires in-depth understanding of consumer mind. Connection between brand and consumer leads to long term partnership and loyalty. And‚ continued support to marketing efforts of the company. So when a company is trying to build up brand knowledge‚ Brand Positioning becomes very much relevant. For example‚ Apple and Windows both are
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citizens they felt were unexpectedly thrust into the spotlight‚ raising questions of whether reporters should have differing standards based on who they are interviewing. This requires journalists to analyze “distinguishing between procedural fairness and fairness in performance‚” as Jay Rosen told the Freedom Forum panel. Just because a journalist followed all of the rules does not mean she was acting ethically to minimize harm. Though the support at the public forum was based mostly on television rather
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Theory of Justice is a work of political philosophy and ethics by John Rawls. It was originally published in 1971 and revised in both 1975 (for the translated editions) and 1999. In A Theory of Justice‚ Rawls attempts to solve the problem of distributive justice (the socially just distribution of goods in a society) by utilising a variant of the familiar device of the social contract. The resultant theory is known as "Justice as Fairness"‚ from which Rawls derives his two principles of justice: the liberty
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With the notion of general welfare in mind‚ giving extremely large salaries to actor Al Pacino‚ director Brian De Palma‚ writer Oliver Stone‚ and others like them can be justified with a utilitarian argument‚ as well as a fairness argument. From a utilitarian stand point‚ as long as the wealth imbalance helps improve the lives of many‚ then it is justifiable. The Star System can inspire innovators to improve or invent ways to improve society technologically‚ methodologically‚ entertainingly‚ etc
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Fairness and diversity in workplace. By the advance of technology and society are getting more knowledge about rights and legal law. Discrimination‚ prejudice and stereotype are main issue either in society or among the organization. Diversity can be define as difference in various way‚ while in workplace diversity refers to the differences of people in ethnicity‚ age‚ gender‚ social status‚ religion and add on with sexual identity‚ social economic status and even education level (M. Janssens
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Distributive Justice Part I – Introduction John Rawls’ Theory of Justice is based on the idea of distributive justice‚ that is‚ how justice should be distributed to each individual within a society. Rawls’ theory contrasts with the theory of utilitarianism‚ because it values the welfare of each individual over the ‘greater good’‚ and does not believe that one person should sacrifice their own needs or desires in order to benefit a larger number of people. This has led Rawls to develop the idea
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I believe Rawls’ moral principles are the most reasonable ones to use in business. First‚ it prevents businesses from infringing on people’s liberties. Second‚ it makes sure businesses provide equal opportunity for job candidates. Third‚ Rawls’ principles are applicable principles because it does not reject western society’s modern economic system. Fourth‚ it encourages businesses to help improve the lives of the least fortunate members of society. Under the Veil of Ignorance‚ Rawls asks us to imagine
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The Just and Fairness of the Death Penalty Lori Pope PHI 103 Daniel Haynes November 9‚ 2011 Is the death penalty just and applied fairly? One of the great debates of our time is the legality and use of the death penalty. The death penalty is something that many people do not have a clear decision on. Some insist that the death penalty acts to deter a capital crime‚ while others feel that it has not effect whether a capital crime is still committed. My personal look at the death penalty
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In a series of articles written by Thomas Sowell the Fallacy of “Fairness”‚ Sowell’s primary point is equality of treatment does not lead to equality of results. An example he uses to illustrate is in a family with children of the same parents‚ under the same roof on average the first born will have a higher IQ than their siblings. He further explains the problems society has and the equality and balance within it. According to Thomas Sowell (2010)‚ it is certainly unfortunate to be born into families
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Is it possible for large‚ profit focussed organisations to be both profitable and “fair”? Over the past year there have been an increasing number of issues which have risen on how businesses such as Amazon‚ Thames Water‚ Google‚ Facebook and Starbucks have made vast amount of profits but haven’t been fair-minded. For example Starbucks made £400m sales in the UK but paid no corporation tax. According to Milton Freidman the main objective of a business is to increase profits so long as it stays within
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