Debt/Equity Ratio What Does Debt/Equity Ratio Mean? A measure of a company’s financial leverage calculated by dividing its total liabilities by its stockholders’ equity; it indicates what proportion of equity and debt the company is using to finance its assets. http://financial-dictionary.thefreedictionary.com/debt%2Fequity+ratio ’Debt/Equity Ratio’ A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings
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Private Equity? some of us reading this stories‚ the word private equity may seems a little bit unfamiliar. The definition of private equity by the famous Investopedia is as follows‚ “Equity capital that is not quoted on a public exchange.” Simple isn’t it? Example of private equity in Indonesia is the Orang Tua group. So now we understand about private equity‚ but what’s in it for us finance students? The answer is the Private Equity Firm who specializes in dealing about the private equity. A
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DOVE Brand Equity A key part of DOVE’s success and where it differentiated itself from other personal care brands‚ increasing its brand equity‚ is the use of a different marketing approach when introducing the campaign for real beauty in 2004. This campaign gave women a feeling of identification and association with the brand and the products without even having tried them. Women could identify with the images they were seeing in the DOVE advertising campaigns which resulted in them being willing
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Queen Mary University of London School of Law LAW OF PROPERTY II EQUITY & TRUSTS Syllabus The nature of equity and the trust Express trusts o Certainty of intention‚ subject matter and objects o The beneficiary principle o The constitution of trusts o The duties of trustees and breach of trust Resulting trusts Quistclose trusts Constructive trusts Trusts of homes Personal liability to account Tracing Lecture - Course Documents 2009-10 1 Queen Mary University of London
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Red Bull Brand Equity According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to identify (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined tactics for both sources. The Brand Awareness Source for Red Bull Brand Equity Keller (p 54) notes the key elements of Brand Awareness: 1.) Recognition; and 2.) Recall. He postulates that if buy decisions are made at
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Abigail’s Conscience I can’t believe all of this has happened. I feel so guilty‚ but I don’t really care‚ I know I’m more important than any of those old people. Besides‚ John Proctor deserved it! How dare he use me just because he was lonely and having marital problems! I had all the rights to destroy his marriage. However‚ I can’t help but feeling awful when I think about those two boys that have no father anymore. Its all my fault! I started this nonsense of witchcraft just because I was scared
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Running head: OWNERS’ EQUITY PAPER Owners’ Equity Paper Michelle McDaniel University of Phoenix Owners’ Equity Paper Introduction Investors have to keep a close eye on many different parts of their investments. First‚ keeping the paid-in capital separate from the capital earned. Paid-in capital is the total amount of stock purchased by the shareholders. Where earned capital is the profit earned from operations. Second‚ the investor needs to keep track of the capital earned this creates
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company has not adequately invested in developing tools to conduct market surveys; to develop effective marketing strategies‚ appropriate marketing programs and proper marketing communication to build its brand equity. 1. Costumer-based brand equity Keller (2003) defined customer-based brand equity as “the differential effect that brand knowledge has on customer response to the marketing of that brand”. When customers respond more positively to a product/service and the way it is marketed when its brand
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Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial concept
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School of Commerce Toyota 2013 Brand Equity and its measures Table of Contents 1.0. Introduction: 1 2.0. Brand Equity: 2 2.1.0. Financial perspective: 2 Toyota Financial statement (Example 3 2.1.1. Caculating Brand Equity through discounted cash flow 3 2.2.0. Non-financial perspective: 5 2.2.1. the real and implied brand attributes 5 2.2.2. Importance of a company’s brand logo‚ symbol or trademark: 6 3.0. Different approaches for building brand equity 7 3.1. Cost based approaches 7 3.2
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