Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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PRIVATE EQUITY – A VIABLE ALTERNATIVE SOURCE OF FUNDING FOR GHANAIAN SMEs By Joseph Ciici Arthur Ghana’s workforce is predominantly employed by the informal sector. This sector of our economy is largely made up of Small and Medium scale Enterprises (SMEs) and sole proprietorships (“one man business”). This is confirmed by available data from the Registrar General which indicates that 90% of companies registered in Ghana are SMEs. Over time‚ this target group has been identified as the catalyst for
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Source of capital: Capital is the basic needs of organisation; it is needed in every step of business‚ from buying raw materials to selling their goods. To maintain this capital‚ business needs to identify and allocate their proper source of finance. The place where the business gets their funds from is called their source of capital. The business have two different source of finance‚ internal source (for ex: retained profits‚ sales of existing assets‚ cut down stock level‚ etc) and external sources
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a holistic and ever improving offering‚ which engages multiple supply chain participants (employees‚ consumers‚ suppliers‚ partners‚ even artists) in co-devising a value proposition that appeals not just to our sense of fashion‚ but also to our conscience. II. Challenges and Opportunities Veja encountered challenges due to their small-scale operation at first and the inherent fierce competition from big players in the market. Customers expect ethical products in the first place‚ so having eco-shoes
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Owners Equity Name ACC423 III April 1‚ 2013 Roger Beckstead Owners Equity Owner’s equity is the interest that common and preferred stockholders have in a company. Stockholders have paid-in capital in the form of stock and bonds to a company to provide cash intended to be used for operations of the company. Investors use equity accounts to evaluate the strength and liquidity of a company. Investors assess if a company is growing by comparing capital accounts in previous years to present
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Conscience is the voice viewed as a guide to the rightness and wrongness in one character and behavior‚ and in To Kill a Mockingbird by Harper Lee‚ the brother of the narrator‚ Jem‚ changes throughout the story and realizes that the conscience of plenty of the residents in Maycomb is disturbing and wrong. When Atticus said “…before I can live with other folks I’ve got to live with myself. The one thing that doesn’t abide by majority rule is a person’s conscience” (105). Jem represented the theme
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Macbeth’s soliloquy is important to the play since it is of great concern to the murder of Duncan‚ the King. It brings more depth to his character‚ revealing his ambition. Within this soliloquy‚ Macbeth’s conscience overrides Lady Macbeth’s power‚ filling him with remorse. <br> <br>Macbeth is fearing what will happen to him in the life to come‚ with thoughts of an undetermined destiny which worry him while his evil deeds may come back to him. Dramatic Irony is exemplified when the King thinks he
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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compassion‚ passion‚ and hope for citizens of the world‚ and which fosters social justice? "We hold these truths to be self-evident‚ that all men are created equal " (Declaration of Independence‚1776) This quote is symbolic of the expressed opinions and ideology of the founding fathers of America. History‚ especially the history of the American educational system‚ paints a contradictory portrait. Idealistic visions of equity and cultural integration are constantly bantered about; however‚ they are
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