Issues 1. Did Krasnovski perform a good job by leveraging Kalashnikov ’s name in branding Russian Vodka? What other products can be leveraged on Kalashnikov ’s name? 2. Are the brand element chosen by Krasnovski relevant and deliver what it intend to deliver? 3. How should Krasnovski address the issue of ban of Kalashnikov vodka complaint by Portman Group? Analysis Kalashnikov is an inventor of AK 47 assault rifle and this weapon is known in many part of the word simply by the name Kalashnikov.
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impossible to avoid. No matter what country you live in‚ or what race you are‚ people will be able to set you into a group based only on stereotypes they have heard about you. Stereotypes are often started by a lack of knowledge in a certain subject. Justin Bieber claims that in Canada we have spaghetti and milk and even though none of this is true‚ in time people all around the world may think of Canadians as milk and pasta people. I can think of many stereotypes that people from other countries have
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As a shy horticultural hobbyist and low-level British diploma‚ Justin Quayle is not a person to make fuss‚ until when he learns about his wife’s murder. Tessa has been murdered and left at the crossroad together with her driver. The first suspect is her doctor‚ Arnold Bluhm‚ on for it to be discovered that he was murdered the same day with Tessa. There is a circulating rumor that both Tessa and Bluhm had a love affair‚ and the murder is highly considered as a crime of passion. However‚ later discovery
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vodkas allow consumers with particular taste to enjoy an easy-to-drink spirit and also allows consumers to create many different drinks with one base liquor. One of the companies that has seen immense success in this booming market is Heaven Hill Distilleries’ line of Burnetts’ Flavored Vodka. Featuring over 33 unique and distinct flavors‚ Burnett’s is one of the largest players in the flavored vodka market and continues to lead in innovation of flavors as well as nationwide distribution. Executive
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[公司法]B.I.S. CONSULTANTS LTD. v DAO HENG BANK LTD.[诉讼].[香港] [案件事实]Facts: The plaintiff brought these proceedings in order to obtain an account from the defendant for the proceeds of sale of a property‚ formerly owned by the plaintiff‚ sold in a mortgagee sale by the defendant‚ pursuant to orders in separate proceedings between the same parties. The plaintiff sought an order for interim payment‚ under R.S.C Order 29‚ rules 10 and 12‚ of part of the proceeds of sale which was surplus to the amount claimed by the mortgagee
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Akash.h Mr. Villella HRE 201 MARCH 24TH‚ 2014 The man without a face Task one: 1) Justin McLeod is an isolated‚ intelligent‚ quiet person. He deliberately shuts himself off from others because the people in the town he lives in talk bad about him without even knowing what kind of person he really is. I think Justin shuts himself off from others because he is embarrassed of his scared face that he got from a car accident and he doesn’t want to get
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girlfriend‚ Lisette. Stranded in Prague‚ she manages to borrow money from the famous actor Justin Lazatin to return to the Philippines. On her return‚ she finds her house was bought by Justin. Then‚ big news breaks that he will marry someone. Justin has a big problem‚ so he asks Jessie to fake a marriage. They agree to stay married for 1 year‚ enough time to repay Justin’s loan to Jessie. Soon after Justin and Jessie get married‚ they start to rely on each other.
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Diageo is one of the worlds largest liquor producing brewery. 80% of its total production takes place in Australia‚ Ghana‚ Canada‚ Camaroon‚ Ireland and Scotland along with some African countries. Remaining production is done in other countries via joint-venture under contract with commercial partners. Diageo has been awarded the carbon trust company for its perfect supply chain and distribution channel in the scotland breweris. The top brands of diageo are johny walker
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Services Ltd (CS) under contract to the Home Office‚ broke into the disused school and set fire to it. The youths had been clearing rubbish from a neighbouring stream and were supposed to have been under the supervision of Justin and Jason‚ both of whom are CS employees. However‚ Justin and Jason had gone for a cigarette break and left the youths unsupervised at the time the break-in occurred. The fire caused damage to neighbouring property including a baker ’s shop owned by Mark. It is likely to be
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Case 4: Authenticity: Is it real or is it marketing? D. Cause Marketing Looking it up… Give a defenition of cause marketing and link it to the example in the text. Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The altercation that Pete had with Marty‚ was about cause marketing. Pete his proposal was about supporting motorcycle safety (wearing helmets)
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