PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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The Chinese Spring Festival The Chinese New Year or more commonly The Spring Festival (Chun Jie in Chinese) is the most important festival in China. It has more than four thousand years of history. It is based on the Chinese lunar calendar which all Chinese people use. The celebrations begin the first day of the first lunar month and end the 15th‚ although the most important day for Chinese people is new year eve‚ this day you have to be with your family and have dinner all together‚ so if you
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Chinese culture 1. Chinese Tea Culture China is the homeland of tea. It is believed that China has tea-shrubs as early as five to six thousand years ago‚ and human cultivation of teaplants dates back two thousand years. Tea from China‚ along with her silk and porcelain‚ began to be known the world over more than a thousand years ago and has since always been an important Chinese export. At present more than forty countries in the world grow tea with Asian countries producing 90% of the world’s
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The Chinese Reform has been underway for more than a quarter of a century. This historical social transformation is one in which all of Chinese society is moving toward urbanization. In the context of such a massive makeover‚ Chinese documentary photography provides a sustained focus on social changes and unprecedented new social experiences. With support from Bates College‚ I organized this exhibition of photographs with works by seven contemporary Chinese photographers to illuminate the path that
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Marco Polo in China-Or Not Did Marco Polo Go to China? by Frances Wood Review by: D. O. Morgan Journal of the Royal Asiatic Society‚ Third Series‚ Vol. 6‚ No. 2 (Jul.‚ 1996)‚ pp. 221-225 Published by: Cambridge University Press on behalf of the Royal Asiatic Society of Great Britain and Ireland Stable URL: http://www.jstor.org/stable/25183182 . Accessed: 05/04/2012 09:08 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor
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Ten Keys to Successful New Consumer Products Lane J. Anderson Creating and launching new products successfully isn’t easy. In fact‚ the industry track record for new product success is dismal. A couple of recent studies place the failure rates as high as 95% in the United States1 and at 90% within two years in Europe.2 Getting beyond the five-year mark with a strong‚ profitable business is an accomplishment. While there are no golden paths to new or existing product success‚ there are a number
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Chinese Masks Chinese masks first appeared in China some 3‚500 years ago primarily used for Chinese shamanism. Chinese masks became an age old cultural phenomenon shared by all ethnic groups in China. The Chinese developed such masks to overcome disasters and to protect their lives. These masks were given many functions like‚ communicating with the gods‚ bringing blessings‚ driving away ghosts‚ warding off diseases‚ and lots of sacrificial rituals involving masks were regularly held. Many
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Chinese Education The Education system in China although different than America’s has many good qualities. The view of Education in China has changed dramatically over the last forty years; it has gone from there being no real system to one that is held up to be one of the best in the world. In this paper I will go through the history of Chinese education and show how much it truly has changed. I will also look at how it is now and what China can expect for its future. In 1949 The People’s Republic
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4th pERIOD | China | Report on China | | Willie Thomas | 11/6/2012 | | Table of Contents History‚ Culture‚ Clothing 3 Religion‚ Food‚ Major Languages 4 Bibliography 5 China History China’s first great thinker and teacher name was Confucius. He came up with the golden rule‚ which stated: “Do unto others as you would have others do unto you.” Confucius urged people to “measure the feelings of others by one’s own‚” for “within the four seas all
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ECON 0602: Lecture 5 Topics China and the WTO WTO and its rules China’s entry to the WTO Trade frictions China’s Foreign Trade: Special Issues China’s FTA: CEPA Sino-US trade imbalance China’s exchange rate Export and employment 1 © HKU ECON 0602 Larry QIU 2/153 What is WTO? China and the WTO: Questions/issues General Agreement on Tariffs and Trade (GATT‚ 1947-1994) What is WTO? 1947‚ Geneva‚ 23 (including China)‚ now 148+ Most Favored Nation Principle
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