Hitting the High Notes FICCI-KPMG Indian Media and Entertainment Industry Report 2011 kpmg.com/in © 2011 KPMG‚ an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”)‚ a Swiss entity. All rights reserved. Hitting the High Notes © 2011 KPMG‚ an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”)
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“IPL’s Cricketainment is a marketing and branding case study” MTI MTI’s Delhi based Shanker Bhattacharyya shares MTI’s strategic thoughts‚ analysis and learnings from the IPL Q: Is IPL a brand success‚ a media success or both? How do you describe IPL? Convergence of Cricket‚ and entertainment‚ one can describe this as cricket tournament‚ an entertainment event or a media spectacle! “Cricketainment” perhaps? The lines get blurred at times. If we are to go back few years‚ the idea was mooted for the
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* 1. Indian Television Market The News & Entertainment market with its current status & advertising trends. * 2. The Indian Television Market The market size of Television industry is around 20‚000 crores; out of which: 8‚000 crores is Advertisement market. 12‚000 crores is encrypted/pay channels. *Source: Price Waterhouse Cooper (PWC) report-2008. * 3. Television Viewership Data * The total viewership in Indian TV market is 112 million; out of which: Cable & Satellite viewership=
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What are the 5 primary types of consumer and market data provided in the case you would consider if you were Dana Wheeler? Discuss specific result elements (not a summary of the exhibits). As Dana Wheeler‚ I would consider the following five primary types of consumer and market data: 1. Cable Ratings: Both Advertising and Affiliate revenue will depend upon these as the usability of a channel to the cable company and advertisers depend upon the amount of viewers a channel has. 2. Annual Demographic
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General Environment Analysis for the Cathay Pacific Airlines With headquarter and airline hub located in Hong Kong‚ the general environment of Hong Kong has significant effect on Cathay Pacific. It is crucial to analyze the key trends and events of the six segments of Hong Kong general environment in order to adjust the firm strategy of Cathay Pacific. The six segments are sociocultural‚ demographic‚ political or legal‚ technological‚ economic and global. The Sociocultural Segment The value
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HK Immigration Department Immigration Tower‚ 7 Gloucester Road‚ Wan Chai‚ Hong Kong 6 September 2013 Mr Aris Chu 3/F‚ 8 York Road Kowloon Tong‚ Hong Kong Dear Mr Chu RE: Working Holiday Scheme Thank you for your letter dated 2 September enquiring about our working holiday scheme. We are glad to provide the information you need. Our department has been holding the working holiday scheme for the past 15 years and this scheme aims to provide an opportunity for young adults to
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The Power of Success The Long March of Mao Zedong and the Salt March by Gandhi have many similarities yet many differences. Both historic marches were similar in that they were started by men who wanted to change their country and went on to have great influence and power in their country. Both marches were similar in that they involved many people and were unconventional ways of seeking power and change. However‚ the marches were different because one was violent and the other was peaceful.
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Chiang Kai-shek‚ as an unprecedented Nationalist leader‚ also as a great politician and strategist‚ played a significant role in modern Chinese history. His unshakable position‚ strategic plan and frequent diplomacy helped China survived on this unparalleled crisis. The 19th century of China opened with a broad reform of institutions‚ particularly in the military system. As a result‚ the revolution occurs and “followed by the breakup of China as the leaders of autonomous armies fought for power”
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To what extent was the CCP able to develop as a significant political force in the years 1927 to 1945? The Chinese Communist Party (CCP) was a revolutionary movement led by Professors Chen Duxiu and Li Dazhao‚ who emerged from the May Fourth Movement‚ challenging the traditional Confucian Chinese ideas and were influenced by the ideas of Karl Marx. When the CCP was first founded‚ in 1921‚ it contained only 50 members. However‚ throughout the years 1927 to 1945 it went through horrific defeats by
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Quince Chong Wai-yan Director Corporate Affairs Cathay Pacific Airways Quince Chong joined Cathay Pacific Airways as Manager Corporate Communication in 1998 with a responsibility for the overall communications strategy of the company. She became General Manager Inflight Services in July 2000 to manage the airline’s cabin crew and develop inflight catering and service products. Ms Chong then assumed the position of Director Service Delivery in July 2004 to oversee all aspects of the airline’s
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