Lipton and Kai Shii Competitors in the iced-tea market Author: Parag Agarwal Date: 25/11/2002 Tutorial Group: 7 Tutor: Ms Gillian Scott 1. Executive Summary Unilever Bestfoods‚ USA and Shin Shii‚ Taiwan are competitors in the rapidly growing iced-tea market with their brands Lipton (in alliance with Pepsi) and Kai Shii respectively
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Average Audience Profile : Gender Female 48% Male 52% Source : AGB Nielsen Media Research Average Audience Profile : Age 30 25 18 28 26 20 15 10 5 6 2 12 5 0 4-9 10-19 20-29 30-39 40-49 50-59 60+ Source : AGB Nielsen Media Research Average Audience Profile : Education Primary or Less 14% Secondary 12% University or Higher 56% Diploma 16% Source : AGB Nielsen Media Research Average Audience Profile : Occupation Unemployed 7% Retired
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Based on the article ‘After Gang Rape of Girl‚ 16‚ First a Fine‚ and Then a Murder’ written by Kai Schultz. Throughout my entire reading of the essay‚ it is crystal clear that the article focuses on the criminal cases that happen in the country. It is quite shocking as the number of cases increasing day by day‚ most of the criminal cases involving the violence‚ murdered and rape cases towards women. The author begins the article by stating the recent gang rape and killing that happen in that country
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Exercise 1 1. Good Morning America: 1520*1000=1‚520‚000 impressions Regis & Kelly : 4090*1000=4‚090‚000 impressions HBO Movie: 351*1000=351‚000 impressions The simple math step is necessary to make the conversion is multiply by 1000 to get the complete number. 2. Table Program Spots Women 25-54 Imp (000) Total impressions (000) Good Morning America 4 1520 6080 The Mentalist 3 11683 35049 HBO Movie 12 351 4212 Total 45341 4*1520=6080(000) impressions
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Name: Collaboration Instructor: Date: Part 1: Pre-lesson Think about the HOPE TV video you watched prior to the lesson. In 2-3 sentences write about what part of the video impacted you the most and why? Part 2: Content Please illustrate the 3 week workout plan your group developed? What type (T) of exercise did your group perform? ______________ Week 1- F= ________________________‚ I ________________________‚ T ________________________ Week 2- F= ________________________‚ I ________________________
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The Fashion Channel (TFC) is a stand-alone cable channel‚ which was started in 1996. It known to be the only “fashion only” channel‚ with fashion related content 24/7. The majority audience for TFC was women aged 35-54. TFC had done well in 2006 with revenue of 310 million‚ way above their expected revenue. But in 2006 more competitors had popped up on the scene and offered fashion related content. These channels‚ CNN and Lifetime‚ were not fashion only channels‚ but they had segments in their broadcast
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to be passive. One of the many negative effects of watching television is that it makes viewers lazy. Nowadays‚ people of all kinds spend so much time watching television that is takes up most of their lives. Extrapolation of current viewing data (Nielsen Media Research‚ Written Communication‚ February 1997) reveals that‚ between the ages of 2 and 17 years‚ US children spend an average of more than 3 years of their waking lives watching television. In addition television‚ in most cases‚ is the reason
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I. PROJECT SUMMARY As Acme Widget Company has released the new type of its toy products called “Generations”‚ the main purpose of this project is to publicly announce the Generations in order raise its awareness positively in the public eye. Besides the project’s purposes‚ the project also has some specific goals that align with the purpose; therefore‚ those goals are: • Increasing Generations’ public awareness by 90% at the end of the year • Increasing Generations’ engagement in terms of purchases
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Assignment Title: Tourism Impacts on New Cruise Terminal at Kai Tak TABLE OF CONTENTS 1. Introduction 2. Background 3. Analysis 4. Conclusion 5. References Introduction Hong Kong in Chinese literally translates into “Fragrant Harbour”. Victoria Harbour is the heart and soul of Hong Kong‚ which is famous as being one of the world’s greatest commercial and trading centres. Its natural harbour is capable to support even the largest ships because of its natural depth
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