SONY CORPORATION GRIFFIN CONSULTING GROUP Hao Tang Rahul Misra Ellie Shanholt April 2012 CONTENTS Executive Summary ..................................................................................................................... 3 Company Overview and History .............................................................................................. 4 Financial Analysis ...........................................................................................................
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New Product Development and Brand Sony understood the importance of brand from its inception. The origin of “Sony” shows the global mindset of its founders; who coined the brand name Sony in 1955 because it was easier for Western consumers to pronounce. “Sony” sounded cute‚ like the pet name Sonny‚ but it also meant sonus‚ or “sound‚” in Latin. In 1958‚ the firm adopted this brand name as its corporate name. When Morita went to the United States with a Sony-branded radio in 1955‚ a major manufacturer
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Description. Sony Corp. Retrieved from Factiva on 12/10/2012 http://global.factiva.com.ezproxy.hofstra.edu/pcs/default.aspx Chen‚ WS (2002)‚ ‘Longman active study English-Chinese dictionary’‚ 1st edn‚ SH: Shanghai Foreign Language Education Press. Census.gov. (2010). 2010 Census: United State Population Profile Maps. Retrieved from Census.gov on 12/08/2012 http://2010.census.gov/2010census/# Kabushiki Kaisha. (2012). Unites States Securities and Exchange Commission Form 20-F of Sony. P. 32. Retrieved
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RE: Sony’s Goodwill and Segment Reporting Facts: Sony have been known worldwide as a Japanese multinational company‚ its efforts trying to expanding business in United States‚ have made that Sony acquires CBS Records and Columbia Pictures. Thus‚ creating Sony Music and Sony Pictures‚ which represent Sony entertainment. This involved to the company in $1.2 billion of debt‚ and assigned goodwill assets for $3.8 billion. The last filing with SEC reported just two main segments: electronics and
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must sound better‚ work better‚ and have new features such as a digital display for song titles. There are currently two formats competing to be the consumers next choice for sound on the go. They are Philips ’ Digital Compact Cassette (DCC) and Sony ’s Mini Disc (MD). What exactly is digital recording? The definition is‚ "An electronic format that is designed to duplicate sound‚ while affording extremely accurate control over any changes you might wish to make in the recording" (Mclan &
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at $13‚500) in data segment. In 1984 Barco introduced two more projectors BV2 (scan rate of 16 to 18 kHz & priced at $9‚875) and BD2 (scan rate of 16 to 25 kHz and priced at $14‚750) in video and data segment respectively. 1985 saw the entrance of Sony in the industrial projection market with its 1020 video model. 1020 was slower compared to Barco’s video projectors available at that time but it had a sharper focus indicating a better quality tube. In 1985 Barco launched BD3 (scan rate of 16 32
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1. Background information ownership‚ history‚ size‚ business scope‚ major products/services‚ and major markets AKIRA was established in 1990 as a Singapore home grown brand‚ targeting mainly on the mass-market. The parent company‚ TT International is a leading Singapore-based player in global trading of consumer electronics. They focus on affordability and quality of their products‚ which then became their brand values. Started with only 12 products‚ they expanded to more than 2‚000 models
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Marc Morial once said‚ “Technology is permeating every single thing we do... And to the extent that we can better expose our young people to all the different ways that technology can be used‚ not just for video games or toys‚ we’re planning for the future.” In this generation‚ the generation of technology‚ in almost every house‚ you will find some type of video game console. Video games have become something that is not just for children‚ it has become an activity for human beings of all ages. In
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Running head: Marketing Plan – Phase I Paper Sony Electronics – SONO Stick University of Phoenix MKT/421 – Marketing Facilitator: Chris Ross April 23‚ 2007 Sony Electronics – SONO Stick Introduction The introduction of any new product can be and intense process for any company. The Sony organization is a large world wide corporation that since its inception has proven to work towards electronics innovation. The new product that Sony is reviewing is the Sono-stick and prior to the
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the product‚ lack of brand identity in an image driven category‚ ignorance of buyer behaviors‚ and misleading positioning of the products goal (Gruca‚ 2003). This paper will look at Sony Betamax‚ the evolution of the product‚ the demise of the product and what Sony could have done differently to make it a success. Sony introduced the first Betamax combination TV and Betamax system in 1975 and the first stand-alone video cassette recorder (VCR) in 1976 as the model SL-7200 (CED‚ 2006). The stand-alone
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