whose uncertainty about his life will be judged by the bond of love he shares with his son. This story takes place in Japan after WWII. Kazuo Ishiguro returns his native home from California to visit his father and his sister‚ who lives in the Kamakura district. The garden creates an atmosphere of anxiety and worries: "Much of the garden had fallen into shadow" (466). The garden provides sensory background about her mother. Her worries‚ beliefs in ghosts‚ and disappointment on her son’s behavior
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
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Dōjō-ji is a popular show in this genre because of the challenges it poses to its main performer as well as its unique features not seen in other Noh productions. Noh theater is a very specific artform that originated in the latter half of the Kamakura period and early part of the Muromachi Period. It is said that Zeami popularized the Noh and made it into the style that is performed today. Zeami was born around 1363 to his father who was a part of the Sarugaku theater troupe. At the age of twelve
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Chapter 2 Conjoint Analysis 2.1 Introduction This chapter gives an overview of conjoint analysis. First‚ section 2.2 briefly describes the general elements in conjoint analysis and several “classic” conjoint analysis approaches. Next‚ section 2.3 discusses the conjoint choice approach more extensively and a brief overview is given of recent conjoint choice applications in the (marketing) literature. 2.2 General Concepts and Classic Conjoint Analysis In marketing one wants to know which characteristics
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1.0 Introduction In recent years‚ media has grown to become a very powerful tool in influencing viewer’s perception on body image. The body image of an individual‚ which is the subjective sense of the body‚ can be seen as a core component of personality. This personality is seen as one of the most important values in today’s society‚ especially in the western cultures. With so much importance placed on body image in the world today‚ individuals‚ especially young women going through body enhancement
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Individualism is a principal concept where one can have the liberty of expressing themselves without the hinder of any over collective cultural rule or government control. Throughout the ages the Japanese always have some kind of reform and control towards its people. The concept of Individualism may not have seemed to exist in the minds of the Japanese until the 19th century. So what makes this principle of individualism so interesting? What did the Japanese derive from this concept? And when did
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Marketing Bulletin‚ 2005‚ 16‚ Article 3 Talent‚ Looks or Brains? New Zealand Advertising Practitioners’ Views on Celebrity and Athlete Endorsers Jan Charbonneau and Ron Garland “They add a whole heap of value to the communication … the bigger the personality the better.” (New Zealand advertising practitioner) The established practice of using celebrities and professional athletes as endorsers shows no sign of abating. While a substantial body of literature exists researching effective celebrity
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CHAPTER 10 Inner and East Asia‚ 400–1200 INSTRUCTIONAL OBJECTIVES After studying this chapter students should be able to: 1. Understand the role of Buddhism and its relationship to the Tang state‚ and the reasons for and results of the backlash against Buddhism in the late Tang and Song periods. 2. Discuss the history and the significance of the relationships between China and its neighbors‚ including Central Asia‚ Korea‚ Japan‚ and Vietnam. 3. Carry out a simple comparative analysis
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P78‚ 208‚ 209‚ 215‚ 216‚ 480‚ New Jersey‚ Houghton Mifflin Company * - Dulux trade Decortative Paints ‚ retreived on 16 Nov 2009 from * http://www.buildingdesign-news.co.uk/2009/15-Dulux-Trade-Paint-Decorative-paint-070409.asp * Wedel M & Kamakura W A‚(1999)‚ “Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)”‚ (2nd edn.)‚ (USA)‚ Springer.
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Tale take place from 1156 C.E.‚ when the Taira first rise to power after the Hōgen Disturbance‚ to 1185 C.E.‚ when the Minamoto clan defeat the Taira in the events of the Genpai War. Following their victory over the Taira‚ the Minamoto create the Kamakura Bakufu‚ the first shogunate‚ establishing a feudalistic form of government. Although the Minamoto were ultimately victorious‚ The Tale of the Heike‚ at its core‚ clearly reflects an elegiac account of the fall of Taira clan; this is evident through
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