1998. A framework for analysis of sources of profit contribution variance between actual and plan Assmus‚ G.‚ Farley‚ J.U.‚ Lehmann‚ D.R.‚ 1984. How advertising affects sales: Meta-analysis of econometric results Balasubramanian‚ S.K.‚ Gupta‚ S.‚ Kamakura‚ W.A.‚ Wedel‚ M.‚ 1998 Bass‚ F.M.‚ 1969. A new product growth model for consumer durables Bass‚ F.M.‚ Wind‚ J.‚ 1995. Introduction to special issue: Empirical generalizations in marketing. Marketing Science 14‚ G1– G5. P.S.H. Leeflang‚ D.R. Wittinkr
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Celebrity Endorsement 1. Introduction In the past two or three decades celebrity advertising/endorsement has become common practice amongst brands that wish to create and maintain attention‚ as well as increase product or brand recall rates (Erdogan‚ 1999). However‚ the juxtaposition of brands and organisations with admirable figures that possess qualities such as likeability‚ attractiveness‚ trustworthiness and credibility is not a new phenomenon (Erdogan‚ 1999). It is believed that an eighteenth
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larger than objects farther away‚ so that juxtaposition of a large and a small helicopter suggest deep space between them. | SCALE | Is used for height and width‚ while depth is reduced. | “The Three Sacred Shrines at Kumano”; Kumano Mandala‚ Japan‚ Kamakura period (1185-1333) | LINEAR PERSPECTIVE | Lines are drawn on the picture plane in such a way as to
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The Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR)‚ Corporate Social Performance and Corporate Financial Performance‚ some questions arise: do consumers
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DV 1. Customer satisfaction 1. Customer satisfaction is a key factor in formation of customer’s desires for future purchase (Mittal & Kamakura‚ 2001). 2. Furthermore‚ the satisfied customers will probably talk to others about their good experiences. This fact‚ especially in the Middle Eastern cultures‚ where the social life has been shaped in a way that social communication with other people enhances the society‚ is more important (Jamal & Naser‚ 2002). 3. Customer satisfaction leads to repeat
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References: Agrawal‚ Jagdish; Kamakura‚ Wagner A. (1995)‚ The Economic Worth of Celebrity Endorsers: An Event Study Analysis‚ Journal of Marketing‚ Vol. 59‚ iss. 3 Burroughs‚ J Erdogan‚ B.Z.‚ Baker M.J.‚ Tagg S.‚ (2001) “Selecting Celebrity Endorsers: The practitioner’s perspective”‚
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Katana swords emerged around the fifteenth century in Japan‚ they are known for their sharp cutting single edge structure and curved shape. Around this same time‚ the European longsword‚ which is known for its long doubled edged blade‚ emerged. Separated by distance and cultures‚ the Japanese katana and European longswords are very different from each other. Human systems present at the time in Europe and Japan can account for the differences between the swords. Culturally‚ the katana was associated
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Musui’s Story: A Transition From Isolation to Interaction The varying social interactions between status groups in Katsu Kokichi’s autobiography‚ Musui’s Story‚ convey a shift from the hierarchically strict Heian/Kamakura epochs to the more socially open late Tokugawa period. Throughout the work‚ Katsu illustrates his various dealings and communications with peasants‚ merchants‚ artisans and fellow samurai. While in theory a social hierarchy still presided‚ Musui’s Story dismisses the notion that
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Paul E. Green & V. Srinivasan Conjoint Analysis in Marketing: New Developments With Implications for Research and Practice The authors update and extend their 1978 review of conjoint analysis. In addition to discussing several new developments‚ they consider alternative approaches for measuring preference structures in the presence of a large number of attributes. They also discuss other topics such as reliability‚ validity‚ and choice simulators. S INCE the early 1970s‚ conjoint analysis
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most influential Neo-Confucian philosophers is Chu Hsi. He created his own school called the Confucianism Tao‚ which emphasized on the Way‚ and help attain sagehood. Although Neo-Confucianism came to Japan around the 12th century‚ also known as the Kamakura era‚ the learning of Neo-Confucianism was kept mainly in Kyoto and practiced solely by Zen monks. It was later that Neo-Confucianism disseminated through Fujiwara Seika‚ a Zen monk who left his
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