Abhinav International Monthly Refereed Journal of Research In Management & Technology Volume II‚ March’13 ISSN – 2320-0073 IMPACT OF TV ADVERTISEMENT ON YOUTH PURCHASE DECISION - LITERATURE REVIEW Swati Bisht Associate Professor‚ IMS‚ Dehradun‚ India Email: swatibisht@gmail.com ABSTRACT Advertising is the key for building‚ creating and sustaining brands. Advertisements play a major role in persuading‚ informing and reminding both potential and existing customers towards making a brand decision
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Sasser‚ E.W.‚ R. P. Olsen‚ D. D. Wyckoff. 1978. Management of Service Operations. Allyn and Bacon‚ Boston. Verma‚ R.‚ G. Plashka‚ J. Louviere. 2002. Understanding customer choices. Cornell Hotel Restaurant Admin. Quart. 43(6) 15–24. Wedel‚ M.‚ W. Kamakura. 2000. Market Segmentation. Kluwer‚ London. Wind‚ J.‚ P. E. Green‚ D‚ Shifflet‚ M. Scarbrough. 1989. Courtyard by Marriott: Designing a hotel facility with consumer-based marketing models. Interfaces 19(1) 25–47. 23
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What is the most effective strategy for building customer loyalty in business-to-business (B2B) relationships? In today’s highly competitive business environment‚ the remarkable increase in the number of companies is becoming a problem. Due to this situation and also diversity in customer demand‚ business people are required to contemplate how to establish strategies to gain new potential customers or to maintain existing customers. Caceres and Paparoidamis (2007) identify that the cost of acquiring
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International Journal of Marketing Studies; Vol. 4‚ No. 6; 2012 ISSN 1918-719X E-ISSN 1918-7203 Published by Canadian Center of Science and Education Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences Mohammed M. Almossawi1 1 Department of Management & Marketing‚ College of Business Administration‚ University of Bahrain‚ Sakheer‚ Kingdom of Bahrain Correspondence: Mohammed Almossawi‚ College of Business Administration‚ Department of Management & Marketing
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Japanese Literature Reporters: Afable‚ Carlo Manasis‚ Fahra Afro-Asian Literature MTh 09:00 – 10:30 Japanese Literature I. Introduction Facts about Japan * Also known as “Land of the Rising Sun” * An archipelago made up of 6‚852 islands * Its capital is Tokyo * Japanese is its national language * The government is Unitary Parliamentary Constitutional Monarchy II. History of Japanese Literature Japanese Literature can be divided into four main periods: ancient‚
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environment of selling and sales management Jones‚ E.‚ Stevens‚ C.‚ & Chonko‚ L. (2005). Selling ASAP: Art‚ science‚ agility‚ performance Jones‚ E.‚ Sundaram‚ S.‚ & Chin‚ W. (2002). Factors leading to sales force automation use: a longitudinal analysis Kamakura‚ W. A.‚ Mittal‚ V.‚ de Rosa‚ F.‚ & Mazzon‚ J. A. (2002). Assessing the service profit chain LaPlaca‚ P. J. (2004). Letter from the editor: Special issue on customer relationship management Leigh‚ T. W.‚ & Tanner Jr.‚ J. F. (2004). Introduction: JPSSM
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Marketer Transgressions”‚ Emerald Group Publishing Limited. Fornell and Lehmann‚ 1994‚ “Customer Satisfaction‚ Market Share and Profitability” DeWulf‚ Odekerken-Schröder‚ and Iacobucci‚ 2001‚ “Investments in Consumer Relationship”‚ Mittal and Kamakura‚ 2001‚ “Satisfaction‚ Re-purchase Intent and Re-purchase behavior”‚ Journal of Marketing Research.
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Literature Review: A comparison of Chinese consumers’ views of Western and Chinese domestic grocery brands Outline 2.1 Introduction 2.2 Defining Customer/consumer Experience 2.3 Theoretical Frameworks Analysis 2.3.1 “International Brand Strategy” 2.3.2 Country of Origin Concept and how it affects consumer behavior 2.4 The Chinese Market 2.4.1 Chinese Culture and Foreign Brand Consumption 2.4.2 Contemporary Chinese Culture and Consumption of the Global Brands 2.4.3 The effect of “Country
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Main article: Historic tsunami[->0] As early as 426 B.C.[->1] the Greek[->2] historian Thucydides[->3] inquired in his book History of the Peloponnesian War[->4] about the causes of tsunami‚ and was the first to argue that ocean earthquakes must be the cause.[5]HYPERLINK \l "cite_note-Smid.2C_T._C._103f.-5"[6] The cause‚ in my opinion‚ of this phenomenon must be sought in the earthquake. At the point where its shock has been the most violent the sea is driven back‚ and suddenly recoiling with
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The Role of The Emperor in Meiji Japan Japan is a society whose culture is steeped in the traditions and symbols of the past: Mt. Fuji‚ the tea ceremony‚ and the sacred objects of nature revered in Shintoism. Two of the most important traditions and symbols in Japan; the Emperor and Confucianism have endured through Shogunates‚ restorations of imperial rule‚ and up to present day. The leaders of the Meiji Restoration used these traditions to gain control over Japan and further their goals
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