Hist 120 Poshek Fu Take Home Final May 6‚ 2013 In the 1980s‚ the world talked was amazed by the rapid economic recovery of Asia as Hong Kong and Japan‚ war ravaged backwaters merely 35 years prior‚ were suddenly out competing their western contemporaries. China‚ South Korea‚ and Japan experienced incredible economic growth near the end of the 20th century. So well prepared to tackle the 21st are these countries that some have gotten excited enough to call our century‚ the Asian century
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Journal of Business Research 67 (2014) 667–672 Contents lists available at ScienceDirect Journal of Business Research Relationship marketing management: Its importance in private label extension☆ Maria José Miquel-Romero a‚⁎‚ Eva María Caplliure-Giner a‚⁎‚ Consolación Adame-Sánchez b a b Department of Marketing‚ Juan José Renau Piqueras‚ University of Valencia‚ Av. Tarongers s/n‚ 46022 Valencia‚ Spain Department of Business Management‚ Juan José Renau Piqueras‚ University of Valencia
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Journal of Management and Marketing Research The worth of sport event sponsorship: an event study Jin-Woo Kim The University of Texas at Arlington Abstract The authors investigate the relationship between sports-related event sponsorship and stock market valuation and identify factors that influence the financial rewards of sponsorship using World Cup and PGA tour sponsorship data. In particular‚ relationship between sports sponsorship with financial performance is examined in terms of sponsorship
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Special issue: Stochastic models of consumer behavior Wedel M‚ DeSarbo WS (1994) A review of latent class regression models and their applications. In: Bagozzi RP (ed) Advanced methods for marketing research‚ pp 353–388. Blackwell‚ Cambridge Wedel M‚ Kamakura WA (1998) Market segmentation foundations. Kluwer‚ Boston Wierenga B‚ van Bruggen GH (1997) The integration of marketing problem-solving modes and marketing management support systems. Journal of Marketing 61: 21–37 Xie J‚ Song MX‚ Sirbu M‚ Wang
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Internal Journal of Service Industry Management‚ Vol. 4‚ No. 2‚ pp. 6-28. Lings‚ I.N. and Brooks‚ R.F. (1998). Implementing and Measuring the Effectiveness of Internal Marketing. Journal of Marketing Management‚ Vol. 14‚ pp. 325-351. Mittal‚ V. and Kamakura‚ W.A. (2001). Satisfaction‚ Repurchase Intent‚ and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics. Journal of Marketing Research‚ Vol. 38‚ No. 1‚ pp. 131-142. Mosahab‚ R.‚ Mahamad‚ O.‚ and Ramayah‚ T. (2010)
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a Local Market‚” Marketing Science‚ 19 (2)‚ 127–48. ———‚ Naufel J. Vilcassim‚ and Pradeep Chintagunta (1999)‚ “Empirical Analysis of Competitive Product Line Pricing Decisions: Lead‚ Follow‚ or Move Together‚” Journal of Business‚ 69 (4)‚ 459–87. Kamakura‚ Wagner and Gary J. Russell (1989)‚ “A Probabilistic Choice Model for Market Segmentation and Elasticity Structure‚” Journal of Marketing Research‚ 26 (November)‚ 379–90. Keller‚ Kevin E. (1998)‚ Strategic Brand Management. New York: Prentice Hall
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Duty in Feudal Japan and Europe: Pride vs. Social Duty AP World History Comparative Cultures Research 0129539 *Artwork provided by deviantart.com In Japan‚ from the 1200s to the 1800s‚ Samurai served as loyal protectors to their lords with a stark emphasis on altruistic devotion (Levy). Similar to the conception of the knightly class in Europe‚ samurai warriors arose out of the ashes of political turmoil and in to the feudal realm‚ in which the upper tier of society acquired reputable
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Quiz 1 Why is the Epic of Gilgamesh a first in known literary works? Answer Selected Answer: It is the first to confront the idea of death Correct Answer: It is the first to confront the idea of death Question 2 0 out of 4 points According to our text‚ what did the Hebrews believe their status as "chosen people" meant? Answer Selected Answer: They were favored by YHWH‚ the Hebrew god Correct Answer: They were to set an example of a higher moral standard Question
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Bibliography: 1. Bloemer‚ J.M.M and Kasper‚H.D.P. “The complex relationship between cosumer satisfaction and brand loyalty”‚ Journal of Economic Psychology‚ Vol 16‚ 1995‚ 311-329. 2. Mittal V. And Kamakura‚ W.A. “Satisfaction‚ repurchase intent‚ and repurchase behavior: Investingating the moderating effect of customer characteristics”‚ Journal of Marketing Research‚ 38 (1)‚2001‚ 131-142. 3. Sirdeshmukh. D‚ Singh .J‚ and Sabol. B‚ “Consumer Trust‚ Value
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ROLE OF CELEBRITY ENDORSEMENT ON CUSTOMERS 1 2 Mahak Saxena Prachi Mittal 3 4 Sneha Singh Jadaun Pradip Swarnakar GROUP NO-07 Email- 4swarnakar@gmail.com‚ 2prachimittal815@gmail.com ABV-INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT‚ Morena Link Road Gwalior-474010‚ Madhya Pradesh‚ India 1‚ 2‚ 3-Student ABV-IIITM‚ Gwalior 4-Assistant Professor‚ ABV-IIITM‚ Gwalior ABSTRACT and are ready to pay more whenever The celebrity endorser is a universal
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