1997;31(5/6):340–55. Venkatesan R‚ Kumar VA. Customer lifetime value framework for customer selection and resource allocation strategy. J Marketing 2004;68(4):106–25. Volvo. Volvo core values policies. Internal document‚ Gothenburg: Sweden; 2007. Wedel M‚ Kamakura WA. Market segmentation: conceptual and methodological foundations. 2nd ed. Norwell: Kluwer Academic Publishers; 2002. Weisenbach Keller E‚ Conway Dato-on M. Testing the premise that marketing attitudes and brand orientation correlate with nonprofit
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2 InternationalChocolateof E-Business Research‚ 4(4)‚ 2-42‚ October-December 2008 701 E. Journal Avenue‚ Suite 200‚ Hershey PA 17033-1240‚ USA Tel: 717/533-8845; Fax 717/533-8661; URL-http://www.igi-global.com This paper appears in the publication‚ International Journal of E-Business Research‚ Volume 4‚ Issue 4 edited by In Lee © 2008‚ IGI Global IGI PUBLISHING ITJ4383 a study of internet service Providers in Hong Kong T.C.E. Cheng‚ The Hong Kong Polytechnic University‚ Hong Kong L
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References: Agrawal‚ Jagdish and Wagner A. Kamakura (1995)‚ “The Economic Worth of Celebrity Endorsers: An Event Study Analysis‚” Armbruster‚ Adam (2006)‚ “Starts Might Shine for You . . . or Fall Fast; Before Hiring a Celebrity Spokesperson‚ Weigh the Benefits Against Drawbacks‚” Television Week
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DISSERTATION On “TO STUDY THE BRAND SWITCHING (CONSUMER SWITCHING) BEHAVIOUR IN FMCG (FAST MOVING CONSUMER DURABLES ) SECTOR WITH SHAMPOO AS FOCUS IN DELHI-NCR” BY ASHUTOSH AGRAWAL- 51 JYOTSNA JHA-29 ANISHA YADAV- 1 NIKHITA ARORA- 6 RADHIKA KAPOOR- 17 MBA- HR CLASS OF 2015 Under the supervision of Ms. VANDANA GUPTA Assistant Professor Department of Marketing At AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH
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On Kabuki The Kabuki theatre is one of the three major classical theatres of Japan‚ together with Noh and Bunraku theatre. It was founded in 1603 by a Shinto priestess named Okuni of Kyoto during the Edo or Tokugawa period—the period of Japan’s isolation from the rest of the world. It started when Okuni started to perform short plays in the dry river-bed of the Kamogawa River in Kyoto. The word “Kabuki” is usually written with three Chinese characters: Ka (song)‚ Bu (dance)‚ and Ki (acting and skills)—thus
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New Product Diffusion Models in Marketing: A Review and Directions for Research Author(s): Vijay Mahajan‚ Eitan Muller‚ Frank M. Bass Source: The Journal of Marketing‚ Vol. 54‚ No. 1 (Jan.‚ 1990)‚ pp. 1-26 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1252170 . Accessed: 15/02/2011 01:06 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR
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European Journal of Social Sciences ISSN 1450-2267 Vol.29 No.3 (2012)‚ pp. 405-412 © EuroJournals Publishing‚ Inc. 2012 http://www.europeanjournalofsocialsciences.com A Study on Consumer Buying Behaviour on Celebrity Endorsement and Brand Building of Automobile Industry in Tamil Nadu‚ India Annadurai Pughazhendi Research Scholar ‚ PSG Institute of Management (PSG College of Technology) Coimbatore‚ India D. Sudharani Ravindran Professor‚ PSG Institute of Management (PSG College of Technology)
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PROLOGUE The crowd occupied several blocks from the Tokyo side street. The organizers had negotiated with the authorities and were committed to minimize disruptions to the countless pedestrians‚ drivers of cars‚ motorcycles and bicycles and neighbors. The vast majority of attendees were young men dressed in black or dark suits using generally no tie‚ although there were some in leather jackets; there were many veterans‚ eager to remember the glorious hours of the organization occurred of course
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M A R K E T I N G S C I E N C E I N S T I T U T E A Product-Market-Based Measure of Brand Equity Kusum L. Ailawadi‚ Donald R. Lehmann‚ and Scott A. Neslin WORKING PAPER • REPORT NO. 02-102 • 2002 W O R K I N G P A P E R S E R I E S M A R K E T I N G S C I E N C E I N S T I T U T E A Product-Market-Based
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This article was downloaded by: [175.145.110.157] On: 23 March 2013‚ At: 02:22 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House‚ 37-41 Mortimer Street‚ London W1T 3JH‚ UK Journal of Marketing Management Publication details‚ including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 Competitive advantage‚ private-label brands‚ and category profitability Michael S. Pepe
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