JAPANESE NEW YEAR NEW YEAR IN JAPAN Oseibo In Japan people give some gift in a lot of occasion. Oseibo is the most common issue as a year-end gift. They give it to their superiors‚ customers and teachers to express appreciation for the special services they have extended to them. Picture Asakusa Temple (c) Tomoyuki.U. Bonenkai Bonenkai is a party usually held among office colleagues and bosses. Bonenkai litarelly means a "Forget-the-year party" to forget the unpleasant memories of the passing year
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chapter 5 Space Fig. 90 Donald Sultan‚ Lemons‚ May 16‚ 1984‚ 1984. Latex‚ tar on vinyl tile over wood‚ 97 in. 971/2 in. Virginia Museum of Fine Arts‚ Richmond. Gift of the Sydney and Frances Lewis Foundation. Photo: Katherine Wetzel. © 1996 Virginia Museum of Fine Arts. W ISBN 0-558-55180-7 e live in a physical world whose properties are familiar‚ and‚ together with line‚ space is one of the most familiar. It is all around us‚ all the time. We talk about “outer” space (the space
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European Management Journal (2013) 31‚ 1– 15 journal homepage: www.elsevier.com/locate/emj Successful customer value management: Key lessons and emerging trends Peter C. Verhoef a b a‚*‚1 ‚ Katherine N. Lemon b‚1 University of Groningen‚ Netherlands; BI Norwegian School of Management‚ Norway Boston College‚ USA; University of Groningen‚ Netherlands KEYWORDS Marketing; Relationship management; Trends; CRM; Customer networks; Social media Summary In the past decade‚ firms have
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organizational change in manufacturing. J. Accounting Econom. 19(2) 179–208. Mithas‚ S.‚ M. S. Krishnan‚ C. Fornell. 2005. Why do customer relationship management applications affect customer satisfaction? J. Marketing 69(4) 201–209. Mittal‚ V.‚ W. A. Kamakura. 2001. Satisfaction‚ repurchase intent and repurchase behavior: Investigating the moderating effect of customer characteristics. J. Marketing Res. 38(1) 131–142. Mukhopadhyay‚ T.‚ S. Kekre. 2002. Strategic and operational benefits of electronic integration
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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The research register for this journal is available at http://www.emeraldinsight.com/researchregisters The current issue and full text archive of this journal is available at http://www.emeraldinsight.com/0309-0566.htm The construct ``lifestyle ’ ’ in market segmentation The behaviour of tourist consumers Ana M. Gonzalez  University of Leon‚ Leon‚ Spain and   Laurentino Bello University of La Coruna‚ La Coruna‚ Spain Ä Ä The construct ``lifestyle ’ ’ 51 Received
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MANAGING ACROSS CULTURES NEGOTIATING ACROSS CULTURES Robert J. Greenleaf Training Management Corporation Princeton Training Press • Princeton‚ New Jersey NEGOTIATING ACROSS CULTURES Published by: PRINCETON TRAINING PRESS Princeton‚ New Jersey a division of TRAINING MANAGEMENT CORPORATION 600 Alexander Road Princeton‚ New Jersey 08540-6011 USA Tel: Fax: Web: Email: (609) 951-0525 (609) 951-0395 www.tmcorp.com info@tmcorp.com Editor-in-Chief: Series Manager: Writer: Cover Design:
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Impact of Celebrity Endorsement on Consumer Buying Behavior A Research Report submitted By Syed Haris Ali Shah (3993) To Mr. Shahnawz Adil Department of Business Administration In partial fulfillment of The requirement for the Course of CONSUMER BEHAVIOR This Research Report has been Accepted by the faculty of FACULTY OF BUSINESS ADMINISTRATION _________________________________ Shahnawaz Adil __________________________________ Table of Contents CHAPTER NO: 1 INTRODUCTION………………………………
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Customer Relationship Management: A Framework‚ Research Directions‚ and the Future Russell S. Winer Haas School of Business University of California at Berkeley April 2001 Introduction The essence of the information technology revolution and‚ in particular‚ the World Wide Web is the opportunity to build better relationships with customers than has been previously possible in the offline world. By combining the abilities to respond directly to customer requests and to provide the customer
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Cases and Strategies for Profitable Brand Management. McGraw-Hill: London. IND‚ NICHOLAS (1997) The Corporate Brand. Macmillan: Basingstoke. JONES‚ JOHN (1986) What’s in a Name? Advertising and the Concept of Brands. Gower Publishing: Aldershot. KAMAKURA‚ WAGNER – RUSSELL‚ GARY (1993) Measuring Brand Value with Scanner Data. International Journal of Research in Marketing 1993:1‚ 9–22. KAPFERER‚ JEAN (1992) Strategic Brand Management. New Approaches to Creating and Evaluating Brand Equity. Kogan Page:
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