thousand people in 60 countries and is the second largest confectionery in the world after the Mars-Wrigley. Among its most popular items are chocolate bars Dairy Milk‚ Crunchie‚ Wispa‚ candy Halls. The company annually sells more than 250 million chocolate bars in 33 countries. Revenue in 2008 made £5‚4 billion‚ net profit - £364 million. According to Euromonitor research company‚ the company ’s share in the global market of confectionery products is 10‚3% (‘Kraft Foods Inc. proposes combination
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CADBURY DAIRY MILK Marketing Management - 1 Project Interim Report DATE - 20 July 2013 CADBURY DAIRY MILK Marketing Management - 1 Project Interim Report DATE - 20 July 2013 Overview of the Chocolate Industry The global chocolate manufacturing industry is one such industry that survived the recession without much impact on sales. In spite of falling disposables incomes in many countries
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Fig 1: FMCG Revenues – by segment India is the world ’s second largest producer of food next to China. The most promising sub-sectors includes -Soft-drink bottling‚ Confectionery manufacture‚ dairy products‚ Ready-to-eat breakfast cereals‚ Food additives‚ flavors etc. Healthy food and supplements is another rapidly rising segment of this industry which is gaining vast popularity amongst the health conscious. Monopolistic
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Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle‚ Mumbai. Parle began manufacturing biscuits in 1939. In 1947‚ when India became independent‚ the company launched an ad campaign‚ showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into
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PROJECT REPORT ON “A Comparative Study of soft drinks” POST GRADUATION DIPLOMA IN MANAGEMENT (Session: 2010-2012) Submitted By: Shiva Bhardwaj EBS ID- 0101PG009 ERA BUSINESS SCHOOL DWARKA SEC -9 NEW DELHI PREFACE Research report is an integral part of management courses. Project report experience refers to knowledge and skills acquired by a student by participation in activities performed by professional. It is distinct from an education in which theoretical knowledge is
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(12/12/2007 Cadbury Schweppes Public Limited Company was incorporated on May 6‚ 1897 and is registered under the laws of England and Wales as a public limited company. The Company’s principal businesses are confectionery and non-alcoholic beverages. It has a share of the global confectionery market with participation across all categories and by geography. In beverages‚ it has strong regional presences in North America and Australia. The Company is organized into four business segments which it calls
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The Chocolate Industry (GLOBAL OVERVIEW) Who are the main manufacturers of chocolate in the world? Company | Net Sales 2011 (US$ millions) | Kraft Foods Inc (USA) | 19‚965 | Mars Inc (USA) | 16‚200 | Nestlé SA (Switzerland) | 12‚808 | Ferrero Group (Italy) | 9‚612 | Hershey Foods Corp (USA) | 6‚112 | Chocolade fabriken Lindt & Sprüngli AG (Switzerland) | 2‚796 | August Storck KG (Germany) | 2‚205 | Yildiz Holding (Turkey) | 2‚095 | Meiji Co (Japan) | 1‚791 | Arcor Group (Argentina)
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on the market and has acquired an instantly recognizable brand name and identity. In 1997‚ British sales of Kit Kat amounted to some Europe 227 million‚ which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over Europe 5 billion per annum and is highly competitive. It continues to be dominated by large‚ well established names – highlighting the importance to firms of creating brand
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Practices in urban area of Kanpur City (U.P.) Ragini Mishra* Shabnam Ansari** and Sudha Mishra*** * Research scholar‚ (Ph.D.) Human Development & Family Studies)‚ College of Home science‚ MPUAT‚ Udaipur‚( RAJ.) Research scholar‚ (Ph.D.) Human Development & Family Studies‚ College of Home science‚ MPUAT‚ Udaipur‚( RAJ.) *** Principal‚ Ltf. Anirudh Shukal Balika Mahavidyalaya‚ Fatehpur‚ Barabanki (U.P.) ** Abstract- The present study was conducted in Kanpur district of Uttar Pradesh
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Gandak‚ Ghaghra river‚ Yamuna river and Son river. The upper course of Ganges The Ganges flows only 200 km through the Himalayas. The river touches plain land in the Rishikesh region near Haridwar inUttarakhand. Then it passes through the towns of Kanpur‚ Soron‚ Kannauj‚ Allahabad‚ Varanasi‚ Patna‚ Ghazipur‚ Bhagalpur‚ Mirzapur‚ Ballia‚ Buxar‚ Saidpur‚ and Chunar. At Allahabad‚ the river joins with Yamuna river. At Pakur‚ the river divides itself into two distributaries‚ viz.- the Bhāgirathi-Hooghly
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