BTEC National Business Studies - Unit 9 Creative Product Promotion In this task explain the reasons behind the choice of media in a successful promotional campaign The target audience (target market – who is the product or service aimed at) * How to reach the target audience When advertising agencies work with their client companies‚ they use a number of criteria to decide which media to use. These include: * Promotional objectives of campaign * Cost of medium such as T.V. advertising
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(2009). Subway hit the spot. Entrepreneur‚ Vol.37(1)‚ p 125 – 133‚ 8p 16) Comes‚ Steve. (2010). Fred DeLuca. Nation’s Restaurant News‚ Vol. 44 (37)‚ p54‚ 1p 17) Nation’s Restaurant News (June 2010). Top 100 Chains Ranked by Growth In U.S. Franchise Units. Retrieved‚ in 15th July‚ from Business Source Complete 18) Lee A 19) CSPI (January 2009). Subway Urged to Set Nutritional Standards for Foods Marketed to Children. Center for Science in Public interest. Retrieved‚ in 16th July 2011‚ http://www.cspinet
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Internet & Email Threats Definition of a Computer Virus A program that infects a computer by attaching itself to another program‚ and propagating itself when that program is executed. A computer can become infected by files downloaded over a network‚ or by the installation of new software or floppy disks that are infected with viruses as well as email attachments. Some viruses are only pranks‚ and perform harmless actions like displaying a screen with a joke message on it. Others can destroy
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can choose to use. Hence E-mail gives security of message. Disadvantage Of E-Mail (i) Emails may carry viruses. These are small programs that harm your computer system. They can read out your email address book and send themselves to a number of people around the world. (ii) Many people send unwanted emails to others. These are called spam mails. It takes a lot of time to filter out the unwanted emails from those that
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Nicholas Long Unit 9 Assignment 1: Reviewing a Profile 1. Profiles belong to a very “stretchy” and versatile genre. These profiles of Griffith Park differ greatly‚ but they both describe the same place. a. Each profile discusses different points. One profile talks about narrative‚ and the other one talks more about the location‚ and then times and regulations. b. They are both talking about Griffith Park‚ but they are both talking about different sub topics which cover different points. c. The
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Sandwich Master Ltd 4.1 Sandwich Master Ltd is a limited company that was established over seventy years ago in the Midlands area of the UK by a family with the name of ‘Graham’. In 2006 the medium sized local bakery by the name of ‘Graham’s Bakeries’ was sold and renamed ‘Sandwich Mater Ltd’. The company was bought by 4 shareholders‚ Courtney Chandler‚ George Bartlett‚ Jane Chung and Emma Pearson who each own 45%‚ 45%‚ 5% and 5% respectively. Sandwich Master Limited strives to be the number one
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to a sandwich made up of bread‚ a large hunk of butter‚ and both seedless and seeded olives‚ something you don’t find on the Subway menu. He shares about the proteins of the membranes‚ how they connect to the “mem-brain”‚ how the membranes react to their environment‚ and how people receiving diseases has less to do with our cells and more to do with how we run our lives. Out of the analogies he used‚ one that I found most interesting (mainly due to him comparing it to food) was his sandwich analogy
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new) and market (present or new). Potbelly’s strategy in terms of product is to offer all sandwiches at one price regardless of what comes on the sandwich. All of the meat is sliced fresh in the store‚ milkshakes are handmade‚ and cookies are freshly baked on site. The company hires nice people because they sell an experience‚ not just a sandwich. Potbelly is focused on selling good food‚ having a nice environment‚ and a friendly experience. The store does not necessarily have a marketing
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conversational. According to Nancy Flynn‚ director of the ePolicy Institute and author of Writing Effective E-mail and E-mail Rules‚ “the average office worker spends 49 minutes managing e-mail daily‚ while upper level managers spend up to four hours a day on email” (Mardesich‚ 2010‚ guides‚ para. 3). With so much time spent managing the receipt and sending of e-mails in business it is important that employees understand the basic communication model. Understanding this process when sending e-mails allows employees
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Q1. Distinguish between information technology (IT) and information systems (IS)? List four organization functions that can be served by IS. Information system is a broad term that includes many systems simultaneously. Information system to be precise is the link between today’s business and the computer field in order to facilitate the companies work and accelerate the growing process of a particular business. Information systems integrate both the information and technologies to serve the
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