Company Background The company chosen for this assignment is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pang Ching Hin and headquartered in Malacca. Mamee Double Decker is Malaysia food processing‚ snack and diary product company‚ Mamee Snack is very popular among Malaysian it is a childhood snacks for all of us no matter what age range you are. It mainly produces and sells instant noodles‚ snack‚ confectionery and beverages. Mamee Double Decker not only sells its product
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(1.1) Describe various elements of the marketing process for Norainies Cookies. Marketing Process i) Situation Analysis In this process‚ this is the first step for organisation to set-up or analyse the market environment where in this step it is crucial for organisation to determine the potential to market and produce the most suitable product toward customer in order to gain profit. a) PEST analysis Where in this cases Norainies applying the PEST analysis where Norainies able
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Recommendations & Conclusions We had looked at all the characteristic of the business environment together with the market segment of Indonesia. We studied the marketing mix such as product‚ pricing‚ placement and promotion. These are the recommendations and conclusions that we have conclude in our proposal. Java is the most populous and the most developed island in the Indonesian archipelago. The island is politically divided into the provinces of West Java‚ East Java and Central Java. The
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Advertisement (Aeon Big) The biggest retail group from Japan is taken over Aeon Big on November 2012. Aeon Big are using many type of advertising to advertise their company. For instance‚ Aeon Big advertises through The Star Newspaper that issues the feature‚ news and current promotion about the company. Beside‚ Aeon Big is likewise advertising through the catalog. There have printed catalog and online catalog. Printed catalog are usually given to the third party who distribute the catalog from
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religions and cultures is a significant characteristic of our nation. Malaysia is a multiracial country with a rich cultural heritage. Unique to Malaysia is the ’Open House’ concept where during the various cultural and religious festival like Hari Raya‚ Chinese New Year‚ Deepavali‚ Gawai Day and others‚ friends and families and even strangers would visit the homes of those who are celebrating the festival‚ to wish them well and enjoy the feast prepared by the hosts. Although the visitors may be
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Exciting festivals in 2013 set the mood for “Visit Malaysia Year 2014” Malaysia’s tourism calendar for 2013 is packed with exciting events and colorful celebrations as a run up to the Visit Malaysia Year (VMY) planned in 2014. Visit Malaysia Year 2014 is a campaign by Tourism Malaysia that will promote tourism to the country internationally through several mega events and programs. Regardless of the month of visit‚ Malaysia promises visitors something special and unique to make their time here
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CSR Defined Corporate Social Responsibility is a term that has been around for a while now‚ and has changed its shape as time as gone. Essentially the idea of corporate social responsibility is as it written: the social responsibility of the corporation. However the way in which corporations decide their social responsibility or the way it is measured has been contested for some time. The concepts that corporations are using in today’s world of corporate social responsibility include corporate citizenship
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1. Introduction to the Company providing an overview or outline of the report with Organizational-level mission and objectives ( a page or two) Company: SimplySiti - Overview SimplySiti Sdn. Bhd.‚ known as SimplySiti is a cosmetic line founded by a Malaysian artiste‚ Siti Nurhaliza in March 2010 with the headquarter in Kuala Lumpur‚ Malaysia. Arrival of SimplySiti The Skin and Make-Up A global research medical aesthetics company‚ and SimplySiti‚ a prestige beauty brand created under the
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I was born on 8 April 1993 in Taiping‚ Perak. My father‚ Mat Nazeri Mohamad works as a hawker while my mother Atikah Hamid works as a primary school teacher. There are six members in my family and I am the eldest child. We live in Taman Mutiara‚ Karangan‚ Kedah since 2001. I got my secondary education in Sekolah Menengah Kebangsaan Agama Baling from 2006 until 2010. Gratefully‚ I got 9A’s in my PMR and 11A’s in my SPM. I also had been elected to become a school prefect‚ Boards of Directors of Sekolah
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concept‚ in which during major celebrations and festivals the citizens of Malaysia open their houses to one and all - family‚ friends and neighbors. Even the Prime Minister participates in this unique method of sharing with the community - during the Hari Raya celebrations all Malaysian citizens are invited to his residence to partake of his generosity and enjoy themselves.
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