The current issue and full text archive of this journal is available at www.emeraldinsight.com/1355-5855.htm The effects of positive and negative ad-evoked associations on brand attitude Sandra Praxmarer School of Management and Marketing‚ Marketing Research Innovation Centre‚ University of Wollongong‚ Australia‚ and Heribert Gierl The effects of ad-evoked associations 507 Received February 2009 Revised June 2009 Accepted June 2009 Department of Marketing‚ University of Augsburg
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Welding is a method for the permanent assembly of metal parts. Arc welding can be divided at least three classes: arc welding‚ gas welding‚ and resistance welding. 1) Arc welding: Heat is generated by an electric arc and the parts are simply fused together and became one. In some cases electrode is used that provides a filler material. 2) Gas welding: The burning gas (oxygen and acetylene) raises the temperature of the part to be joined and a welding rod provides filler material. 3) Resistance
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For the exclusive use of k. huang‚ 2015. 4409 FEBRUARY 23‚ 2012 CHRISTOPHER A. BARTLETT LAURA WINIG Kent Chemical: Organizing for International Growth In July 2008‚ Luis Morales‚ president of Kent Chemical International (KCI)‚ the international arm of Kent Chemical Products (KCP)‚ balanced a computer on his lap‚ trying to merge the organizational charts of his KCI worldwide operations with KCP’s domestic businesses. After his third attempt‚ the two charts finally shared the screen. He had achieved
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approaches for the manufacturing‚ assembling‚ and morphing of devices and structures based on the principles of origami. This is evident in the increasing attention given to the theories and tools related to origami in the past four decades (Fei and Sujan‚ 2013; Lang‚ 2004). This increased interest in challenging origami forms has eventually led to further investigation of the geometric features‚ topological properties‚ and structural capabilities of paper folding‚ which provide an invaluable medium
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will be automatically replaced with fear that even hunger is not the big issue anymore. Lucky will they be if their father arrives weak and sleepy enough to just go straight to bed. But unlucky days always come by‚ when their father is home drunk and hot tempered and
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WOMEN AND LEADERSHIP Leadership: A simple definition of leadership is that leadership is the art of motivating a group of people to act towards achieving a common goal. Put even more simply‚ the leader is the inspiration and director of the action. He or she is the person in the group that possesses the combination of personality and skills that makes others want to follow his or her direction. In business‚ leadership is welded to performance. Effective leaders are those who increase their companies‘
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According to our Constitution‚ India is a "sovereign secular socialist democratic republic." It has 28 states and seven Union Territories. With a population of approximately 112 crore‚ India happens to be the largest democracy in the world. Indian polity is a multi-party democracy‚ based on the adult franchise system of voting. That is any Indian citizen of 18 and above‚ who is not debarred by law‚ can vote in the Indian elections‚ at national‚ state and local levels. India is a parliamentary democracy
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orientation and innovativeness in japanese firms: a quadrad analysis‚ Journal of Marketing‚ 57 (1)‚ 23-37. Levy‚ M. and A. Sharma (1994)‚ Adaptive selling: the role of gender‚ age‚ sales experience‚ and education‚ Journal Business Research‚ 31 (1)‚ 39–47. Sujan‚ H.‚ B. A. Weitz and N. Kumar (1994)‚ Learning orientation‚ working smart‚ and effective selling‚ Journal of Marketing‚ 58 (3)‚ 39–52. Porter‚ S. S. and L. W. Inks (2000)‚ Cognitive complexity and salesperson adaptability‚ Journal of Personal Selling
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radio mirchi 98.3 fm Its hot! Shyam kay 7 baj rahe hai mausam bahut suhana hai. Mausam mastana rasta anjana jana kaunse mod pe mil jaye afsana……jab mausam bahut suhana hon to aapka maan bhi bahut khush khush hon jata hain‚ aap bina wajah muskurana lagte hai aur sab kuch accha lagne lagta hai. Agar mausam hi bahut ‘dull’ ho to bahut irritation hota hai na… to aaj kay suhane mausam ka luft uthtate hue aaj hum sunenge humare old is gold kay collection mein se kuch pyaare se romantic gaane .Tu shura
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------------------------------------------------- Alloy Steel is a metal alloy whose major component is iron‚ with carbon content between 0.02% and 2.14% by mass. An alloy is a metallic solid solution composed of two or more elements. Complete solid solution alloys give single solid phase microstructure‚ while partial solutions give two or more phases that may or may not be homogeneous in distribution‚ depending on thermal (heat treatment) history. Alloys usually have different properties from those
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