stores. PROMOTION 1. The communication strategy of Shopper’s Stop has been to reach out to the customers in their own style and language 2. SS uses print as well as OOH media to promote the brand. The brand uses brand ambassadors like Kareena Kapoor to endorse the brand. 3. The private label STOP is promoted in store through logo and proper placement in the store adjoin similar national brands 4. Associates itself with Local festivals and events PRICING * SS has a proper
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available in Glass Bottles ? a) Yes b) No Q11. Who is the Brand Ambassador of Frooti ? a) Aamir Khan b) Salman Khan c) Shahrukh Khan d) Donot Know Q12. Who is the Brand Ambassador of Slice ? a) Priyanka Chopra b)Katrina Kaif c)Kareena Kapoor d)Donot Know Q13. Who is the Brand Ambassador of Maaza ? a) Priyanka Chopra & Shahid Kapoor b)Parineeti Chopra & Imran Khan c) Ranbir Kapoor & Deepika Padukone d)Donot
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Assignment One Wiki Technology [pic] Discuss the possible long term cultural implications of Wiki technology. They say that two minds are better than one‚ but is the collective intelligence really superior to that of an individual? This is the question being raised of ‘wiki’ technology‚ the increasingly popular internet server software that allows users to create and edit webpage content from their browser. Wikis have the ability to connect a few - or infinite – numbers of people together
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Soap 1929 – India 1929 – First Brand Ambassador – Leela Chitnis First Male Brand Ambassador – Shahrukh Khan (female following) Lux — derived from the word luxury - has always used successful film actors of the time such as Madhubala‚ Hema Malini‚ Kareena Kapoor to endorse the product. Leader in the marketplace (14.4%) - Lux has been facing intense competition from Wipro Consumer’s Santoor (8.8%) and ITC’s Vivel and Fiama di wills which have been gaining market share much faster. - Started off as
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Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting‚ who can easily connect with the product. "During the live brand experience they become the identity of the brand‚ because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal
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Red Bull Name ID Asad Kabir 1020361 Sanjida Sarker 1020327 Shaira Noshin 1030014 Md. Saiful Islam 1030365 Md. Abir Hossain 1020430 Submitted to Abul Khair Jyote MKT 201 Sec: 04 2012 Submission Date 4/1/2012 Table of content Sl | Topic | Page | 1. | Introduction | 3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation‚ Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk
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SWOT ANALYSIS OF FRITO-LAYS KURKURE ACKNOWLEDGEMENT This project comes out to be a great source of learning and experience. A lot of effort has been put by various people to make this project a success. This has greatly enhanced our knowledge about FMCG market in India. We greatly acknowledge our indebtness to Prof. Ashok Kumar‚ for helping us throughout this project and for providing us in-depth knowledge. This project is acumination of efforts of our entire team whose sincere
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Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted Advertising Sales Promotion Segmentation Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts‚ including the Fructis line‚ and skin
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D. Audio Visual Room – St Vincent College of Cabuyao E. Directed By: Rajkumar F. Principal Actors Aamir khan - Rhanchoddas Shymaldas Chancahad/Chotte/Phunsukh Wangdu Kareena Kapoor - Pia Sahasrabuddhe R. Mahavan - Farhan Qureshi Zsharman Joshi - Raju Rastogi Boman Irani - Dr. Viru Sahasrabuddhe Omi Vaidya - Chatur Ramalingam/Silencer Rahul Kumar - Man Homan/Milimeter
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actor with no controversies is like a lake without water or like a desert without sand‚ more popular they are more the number of controversies some genuine some hyped and some just take air from nowhere. From Shahrukh to Salman or from Katrina to Kareena all have had their share of controversies. Though most of the filmstars like to stay away from it‚ there are a few like Rakhi Sawant and Veena Malik who like to be in the epicenter of controversies (because probably that is the only thing that can
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