TO FIND OUT EFFECTIVENESS AIRTEL ADVERTISEMENTS & THEIR IMPACT ON THE VIEWERS Table of Contents Introduction 3 Airtel products 9 Objective of Study 14 Research Methodology 15 Findings 27 Recommendations 28 Limitations of Study 29 Bibliography 31 Questionnaire 32 INTRODUCTION (COMPANY OVERVIEW) Incorporated on July 7‚ 1995‚ bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups • Mobility • Infotel
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( i.c.e ) International college of engineering -character: Farhan Qureshi (R. Madhavan)‚ Raju Rastogi (Sharman Joshi) and Ranchhoddas "Rancho" Shamaldas Chhanchad (Aamir Khan) Kareena kapoor - pia Boman irani - viru sahastrabudhhe -plot or body: Farhan Qureshi (R. Madhavan)‚ Raju Rastogi (Sharman Joshi) and Ranchhoddas "Rancho" Shamaldas Chhanchad (Aamir Khan) are three engineering students who share
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What is influence? Influence is simply a power that affects a person‚ things‚ or a course of events‚ especially without any direct effort. And‚ what these external forces that affect us? It can be anything right from our parents talking style that has an impact on our speech to the emotional atmosphere in a room. It is very easy to be influenced by anything and everything. Being Indians movies are a part and parcel of our lives‚ whether they are in Hindi‚ Bengali‚ Bihari or any other language that
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Submitted By•Aashish •Charmi Patel •Karandeep Arora •Mamta Sharma •Prakruti Andharia Product Airtel • Parent company- Bharti Airtel India Limited. • Category- GSM Mobile Service Provider • Slogan/ Tag line- Express Yourself • USP- Top brand in India‚ Strong connectivity. Idea • Parent Company- Idea Cellular‚ Aditya Birla Group. • Category- GSM Mobile Service Provider • Slogan/Tagline- An Idea can change your life! • USP- Big brand‚ great services. Segmentation: AIRTEL Basic segmentation
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part of every society .It has become customary for every society to have a ‘gym’ also .This phenomenon can be partly attributed to the sedentary lifestyle and the junk food we keep gorging on . The other motivating factors also include size zero of Kareena or a six pack abs of Sharukh Khan .Apart from this ‚ it is important to remain fit and to shed all those extra kilos. The main motive is transform from flab to fabulous. Thus ‚ fitness is something which is ‘in’ right now and is also a requirement
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Company Description – P&G Proctor & Gamble is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA. Its products are foods‚ beverages‚ clearing agents and personal care products. The company was established by William Procter and James Gamble on October 31‚ 1837. * Proctor & Gamble increased its sales gradually but it got a real breakthrough during the American Civil War when it got the contract to supply the Union Army with soap and candle. It marketed a new soap named
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The above are the stills from the advertisements of EMAMI Boroplus. AFFECTORS The advertisement of Boroplus has following features which are missing in Boroline`s advertisement: i. Presence of famous bollywood stars like Kareena kapoor and Amitabh Bachchan instead of Actors of daily soaps like Sakshi Tanwar. ii. Frequency of advertisement is high on public media. iii. Consistancy in BRAND ENDORSEMENT. iv. Both Male and female BRAND AMBASSADORS. v. Revitalization
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Swimwear During the 18th century‚ spas where men and women engaged in public bathing began appearing in France and England. Men and women still bathed infrequently for recreation and it was considered as therapy. Modesty was of prime importance with style not much of a consideration in those days. The first suits were far from practical or comfortable; ladies went as far as to sewing lead weights into the hem of the bathing gown to prevent the dress from floating up and exposing their legs. With
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insulted and driven to vengeance‚ he swears retaliation and bets that he will become more successful with his methods than Rancho. Meanwhile‚ Raju’s paralyzed father goes into a cardiac arrest‚ and is saved in the nick of time by Rancho and Pia (Kareena Kapoor)‚ Virus’ daughter‚ a medical student who is doing residency in the city hospital. This makes Raju genuinely change
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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