KARL LAGERFELD I chose the company KARL LAGERFELD as the major player of the creative industries. The creative director of the brand KARL LAGERFELD is Karl Lagerfeld himself. He is one of the industry’s truly iconic designers and is also the creative director of the brands Chanel and Fendi. The branch of the company is clothing and fashion. Karl Lagerfeld decided to create a brand under his own name‚ namely KARL LAGERFELD. The brand has gone through many ups and downs and several changes of ownership
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Coco Chanel From Wikipedia‚ the free encyclopedia Karl Lagerfeld From Wikipedia‚ the free encyclopedia | This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately‚ especially if potentially libelous or harmful. (January 2009) Short History of Ready-Made ClothingBefore the American Civil War‚ ready-made (also called ready-to-wear) apparel
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adaptation. Technological: H&M also sells its products on the Internet by an efficient Websites. News is broadcasted on their Website (when a new line of clothes is launched for ex…everyone is aware of partnerships with famous people like Madonna‚ Karl Lagerfeld‚ Stella Mc Cartney.)The new technologies used by the firm are a way to make their advertising campaigns more
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the ‘timelessness’ (Saatchi‚ 2012) that is the Chanel jacket first introduced in 1953 (Armstrong‚ 2012)‚ which Karl Lagerfeld‚ the creative director for Chanel‚ has revamped for the twenty-first century. ‘The Chanel jacket is a man’s jacket which has become a typical feminine piece...’ (Lagerfeld cited Making of- The Video‚ 2012)‚ co-writer and photographer for the exhibition Lagerfeld‚ articulates the versatility of the garment‚ which is a key theme expressed throughout the show. The exhibition
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What makes a real woman? Rachel Taylor Iconic German designer‚ Karl Lagerfeld describes the fashion world as about “dreams and illusions” but does this world deem to be a nightmare for some over the magnificence its moguls describe? For decades‚ the debate of whether the fashion industry promotes unhealthy body image has prevailed runway after runway. Would using larger models decrease the prevalence of eating disorders? In the contrary‚ would this be promoting obesity? The representation
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Founded: 1909 Founder: Coco Chanel Headquarters: Paris‚ France Key people: -Alain Wertheimer‚ co-owner -Gerard Wertheimer‚ co-owner -Maureen Chiquet‚ Global Chief Executive Officer -John Galantic‚ President‚ Chief Operating Officer -Karl Lagerfeld‚ chief designer Locations: 310 (2010) Revenue: €1.809 billion (2010) Net income: €280.3 million (2010) About theCEO The CEO is amazing‚ unique & very intelligent! It’s a female CEO which is so special‚ especially in such high level
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number of stores • High market shares in perfume and leather products • Rich in raw materials S.W.O.T • High quality products S.W.O.T • High quality products S.W.O.T • High quality products S.W.O.T • High quality products S.W.O.T Karl Lagerfeld • The Chanel Chief Designer who is leading Chanel to another peak in its fashion development S.W.O.T • Strong advertising S.W.O.T • High Price • Limited Production • Competitive market • No prices are displayed • Limited selection
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How does marketing strategy of the brand succeed in making Chanel remaining Chanel? P a g e | 2 Luxury marketing is a different world
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(Coco Chanel‚ 2014). Coco Chanel’s rise to fame and how she got famous is very interesting‚ the Chanel brand now has grown a lot and how the Chanel brand is getting inspirations to make new and trendy clothing is all because of the new designer Karl Lagerfeld (Coco Chanel‚ 2014). Born on August 19‚ 1883 in Saumur‚ France Coco started her life living in an orphanage (Coco Chanel‚ 2014). As said in a biography named Coco Chanel (2014)‚ she was raised in an orphanage‚ and that is where she learned
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bibliography By Hollie McKayPublished October 16‚ 2014FoxNews.com http://www.foxnews.com/entertainment/2014/10/16/fashion-treats-feminism-like-latest-designer-label/ Karl Lagerfeld closed a fashion show with top models stomping on the street for a staged feminist protest. Many women were upset about this since it was coming from Karl Lagerfeld‚ the man who called Adele “fat” and critise curvy women. Other designers such as Dontella Versace are also making a feminist statement. In history feminism encouraged
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