Marketing 6503: Strategic Marketing Management (Summer 2010) Instructor: Dr. Kyeong Sam Min Office: 343-B Kirschman Hall Office Phone: (504) 280-6195 E-mail: kmin@uno.edu Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment Class Hours: Tuesday and Thursday 6:00 – 8:45 pm Prerequisites: • MKT 3501‚ MKT 4400‚ ENMG 6101 or departmental consent. Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition
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Speaking Engagements—The Rubber Chicken Circuit One of the important parts of my job was public speaking. Having been a college teacher and having taught a lecture class of over 350 students in General Botany and well over 100 in Ecology‚ I was comfortable speaking before audiences. The talks I gave almost always fell into three categories: explaining our departments programs‚ promoting our departments programs‚ and presentations on current environmental issues. Generally‚ I enjoyed these speaking
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in Bai’ al-Salam‚ one of the types of transactions that allowed Syara’ based on human welfare‚ which allows the sale of something which does not exist at the time of sale. For this purpose‚ pillars and conditions Bai’ al-Salam will be discussed. Next‚ the paper will discuss Islamic financing through the concept of Bai’ al-Salam which are includes the financing of Bai’ al-Salam in mixed (hybrid)‚ products Bai’ al-Salam as working capital financing (working capital)‚ and financing Bai’ al-Salam in
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CASE STUDY 1: What’s the Buzz on Smart Grids? 1. How do smart grids differ from the current electricity infrastructure in the United States? Current electricity grids do not provide any information about how consumers actually use energy. That makes it difficult to develop more efficient approaches to distribution. The current system offers few ways to handle power provided by alternative energy sources. Without useful information‚ energy companies and consumers have difficulty making good
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aggregate wealth-creating capacity may be greater. [Because EVA‚ like ROCE‚ is also usually based on a "snapshot" or short time series of data.]•Is it valid to mix accounting and market measures as EVA does?Q3. Calculate EVA and MVA from Outsource Inc and whether it could be used as an incentive system for its employees. Ans: Operating Current Assets (OCA)= Current Assets - Short term investments= 438‚685 - 61‚047= $ 377‚638Operating Current Liabilities(OCL) = Current liabilities- Notes payable=
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FIN-1103: Principles of Marketing Assignment Details Dear students‚ this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well‚ let’s see…. The write up: As you know‚ marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes
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Woody‚ Buzz and the whole gang are back. As their owner Andy prepares to depart for college‚ his loyal toys find themselves in daycare where untamed tots with their sticky little fingers do not play nice. So‚ it’s all for one and one for all as they join Barbie’s counterpart Ken‚ a thespian hedgehog named Mr. Pricklepants and a pink‚ strawberry-scented teddy bear called Lots-o’-Huggin’ Bear to plan their great escape. - Written by Walt Disney Studios With their beloved Andy preparing to leave for
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market data in order to inform a cereal company Bokomo Ltd. To consider whether to expand more in the United Kingdom market. 2.0 Executive summary. This is a short report‚ containing marketing data on both the cereal market and a specific business‚ Bokomo UK. The data was obtained from secondary marketing research. Bokomo´s website was one of the main reference guide. With the findings and analysis‚ it was recommended that Bokomo should expand their own brand products more in the UK. The PEST
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Strategi chicken rice shop WITH chicken rice being almost a national meal in this country‚ The Chicken Rice Shop (TCRS) knew it was in for some tough competition when it opened its first outlet in 2000. Nine years later‚ the chain is still around and growing‚ and enjoying the benefits of a brand that has become familiar with chicken rice-crazy Malaysians. Gaik Wong‚ a 37-year veteran of the food industry and formerly chief operating officer and executive director of Kentucky Fried Chicken in Malaysia
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Posing to be a successful division of the organization‚ the Big Eats Deli sandwiches at 7-Eleven‚ Inc. were pleased with the continued progress this sector offered (Bell & Hagan‚ 2012). Utilizing a strategy determined in a cross-cultural market‚ 7-Eleven CEO James Keyes found it to be intriguing and challenging to implement such a plan in the United States. However due to strong competition amongst convenience stores in the United States and different eating habits of consumers‚ this proved to
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