The food industry and how food is processed has changed dramatically over the past fifty plus years. The food industry is longer run by farmers. It is now operated more like an industry in a factory setting. Foods like chicken and beef are now produced in massive quantities from enormous assembly lines. The popularity of fast food brought the factory system into the food processing industry. McDonalds was the first restaurant to incorporate this system. Due to the demand for more food‚ the demand
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Marketing Plan: Saxonville Sausage Company 1. Business Overview With the history of 70 years‚ Saxonville‚ the privately held family business is one company of revenues of approximately $1.5 billions in 2005‚ the main products are the variety of predominately fresh pork sausage consisted of branded products: bratwurst‚ breakfast sausage and an Italian sausage named Vivio‚ which occupied 70%‚ 20%‚ 5% of Saxonville’s revenues respectively. Store brand products accounted for the rest of 5% revenue
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Food Inc. 1. Food production has changed more in the last 10 years than in the preceding 10‚000. 2. Images of agrarian (farm) society in the consumer’s mind include: green fields cattle grazing red barns 3. The average supermarket contains 47‚000 (how many?) items 4. How do you think farm animals should be treated? How do your ideas compare to what you saw in the film? I think farm animals should be treated with some respect. If we are going to keep them trapped then we ought to let them do what
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Over the past couple of days‚ we have watched the film‚ Food Inc. This film takes an in depth look at America’s industry and the terrible but legal way our food is genetically engineered. The purpose of this film was to shock every American with facts about the food they consume on a daily basis. The film had specific points of view that everyone might not agree with and also a few topics that stood out to me. Do animals have the right to a certain quality of life? I think animals have the right
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This is a minor project‚ 1-2 pages long and worth 5 grade points. It is due Thursday‚ February 28. Our subject is the documentary film Food‚ Inc. We are viewing this as a social science document – that is‚ a film with some sort of social science agenda. It is trying to convince us about certain things concerning the way food is produced‚ distributed‚ marketed‚ and eaten in the U.S. It is therefore an argumentative film that wants to persuade us. As reviewers‚ our job is to determine how well the
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Saxonville Sausage Company I. SITUATION ANALYSIS Saxonville Sausage Company (“Saxonville” or “the Company”) is a privately-held‚ family owned business specializing in fresh pork sausage products. The Company’s 2005 revenues were roughly $1.5 billion driven by the following business lines: bratwurst (70% of revenues); breakfast sausages (20% of revenues); Italian sausage (5% of revenues); and store-branded products (5% of revenues). Since 2004‚ the overall market demand for sausage products
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SAXONVILLE SAUSAGE COMPANY CASE SUMMARY Saxonville sausage‚ a privately held company has been doing business for 70 years. In 2005‚ the company had revenues of approximately $1.5 billion from a variety of its fresh pork sausages. The company is producing three main types of products namely: bratwurst‚ breakfast sausage and an Italian sausage Vivio. The main source of revenue for the company is bratwurst (70%) followed by breakfast sausage (20%). But since 2004‚ the company is experiencing problems:
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4100 Saxonville Sausage Company Case Analysis Problem Definition Saxonville Sausage Company‚ a 70-year-old privately held family business‚ produces a variety of pork sausage products‚ thus already having a loyal customer base. Their Italian sausage‚ presently branded as Vivio‚ became part of the Italian sausage market in 2002‚ yet has experienced flat sales. Therefore‚ the company needs to increase their awareness‚ customer base‚ and sales with their Italian Sausage products. They must
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“Italian Sausage” Business: The market segmentation for the Italian Sausage Business is primarily a demographic segmentation based on the gender (women)‚ work status(working and less time to cook pleasing meals) and number of kids (kids love Italian sausages) in the household. This can be thought as segmentation based on observable characteristics of customers. The “Target Markets” for the “Italian Sausage” Business:
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discussed amongst others is that of the ancient Mediterranean worlds. The piece is Toreador fresco‚ from the palace of Knossos. The period for toreador is around 1500 B.C.E. The palace at Knossos is of the Minoan culture; therefore‚ the Toreador was created by an artist of this region. Many of the frescos have been found around the Mediterranean basin‚ particularly in Morocco. Some historians believe that the fresco artists were from Crete and were sent to Morocco as part of a trade exchange. The palace
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