bolster its growth in the highly competitive glucose biscuit category. Tiger is a Glucose biscuit‚ which comes with the added goodness of wheat and milk. Now Tiger Glucose has been fortified with "Iron Zor" with an attempt towards addressing the Iron Deficiency crisis the children of India face. Over the years‚ Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India‚ and transcending glucose biscuits. IRON ZOR helps make mind sharper and body stronger
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María biscuit. A Marie is sweet biscuit similar to a Rich Tea. It is made with wheat flour‚ sugar‚ vegetable oil and‚ unlike the Rich Tea biscuit‚ vanilla flavoring. The biscuit is round and has its name engraved into its top surface. The edges of the top surface are also engraved with an intricate design. While the Rich Tea biscuit is the most popular version of this biscuit in the United Kingdom‚ it is the Marie version that is most popular in most other countries‚ particularly Portugal‚ México
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[pic] EAT HEALTHY THINK BETTER Britannia -the ’biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels‚ the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of
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pocket. The project has been carried out to have an overview of Mcvities and to understand the consumer’s perception about Digestive biscuit in the context of product’s use‚ brandname‚ health‚ availability‚ quality‚ size etc and find out their preferences on the selection of particular biscuit brand. Significance of the project is to find out the growth of digestive biscuit in modern trade and also to provide the key information about the consumer’s preference. FMCG is an acronym for Fast Moving Consumer
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Facts of the case Kanpur confectioneries Private Limited (KCPL) was started by Mohan Kumar Gupta in 1945 to sell candies under the brand ‘MKG’. However‚ in the heavy competitive environment he could not compete on costs and in 1954‚ he set up a candy-making unit at Kanpur‚ the first in UP. He established dealership‚ promoted and advertised in vernacular newspapers and on hoardings located at crossroads. By end of 1960s he was able to establish a good dealer network in Bihar and MP and thus became
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INTRODUCTION Normally Bangladesh is country where most people suffer from malnutrition. There are lots of people who suffer from this problem‚ to eradicate every government take many steps. But not always every step bears fruits. In most cases these steps wont work. Because of lack of monitoring and awareness efforts. The government efforts are given; The public health nutrition program under the Ministry of Health and Family Welfare of Bangladesh is operated through Institute of Public Health
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are Parle Products has been India’s largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world’s largest selling biscuit‚ Parle-G‚ and a host of other very popular brands‚ the Parle name symbolizes quality‚ nutrition and great taste. With a reach spanning even to the remotest villages of India‚ the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries‚ are market leaders in their category and
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local-style biscuits targeted at the low end market to export quality branded products. The majority of businesses are mainly involved in the production of plain unbranded biscuits with much localized distribution. Only a few companies like Hwa Tai are involved in the branded high end market. Hwa Tai biscuits produced include plain cream crackers‚ sugar cracker‚ wheat meal cracker‚ cheese crackers‚ oatmeal biscuits‚ digestive‚ egg rolls‚ wafers‚ chocolate chip cookies‚ chocolate coated biscuits‚ cream
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Khan IRFAN khan Imran khan yash khandelwal hans kumar Jaideep Gupta C.C.k.N vardan Britannia: The story of one of India’s favorite brands reads almost like a fairy tale. Once upon a time‚ in 1892 to be precise‚ a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910‚ with the advent of
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product range which they sell different type and different taste of products and they are : Jaffa Cakes Digestives Medley Hobnobs Mcvities Breakfast biscuits Rich tea These products are mainly sweet product and its mainly on teenager and other people. 2 Describe the specific product features of 4 different Mc Vitae’s products (type of biscuit‚ ingredients‚ quality‚ name etc) and identify any unique selling points that they have. Explain who the target market is for each product. Jaffa Cakes
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