Kellogg ’s - Indian Experience A Mukund "Our only rivals are traditional Indian foods like idlis and vadas." - Denis Avronsart‚ Managing Director‚ Kellogg India. The case analyzes the causes that led to the failure of the Kellogg breakfast cereal brand in the Indian market. The case examines the measures the company adopted on the marketing front to rectify its mistakes and at the efficacy of these measures. A Failed Launch In April 1995‚ Kellogg India
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evidence does not establish the distinctiveness of shape on the date of application. Nestle argued that the shape was not functional and relied on the decision of Intellectual Property Office of New Zealand in Societe Des Produits Nestle S.A. v Horizon Biscuit Company Limited and Cadbury Confectionary Limited where it was IPNOZ conceded that while the shape had some functional aspects it was not entirely functional or so functional that the shape was descriptive of chocolate bars. However‚ IPONZ rejected
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An Ideal Rommate This friend I have is special‚ whilst young‚ intelligent and righteous so do pious too. She was with me since she was enter the same university with me so do the same room‚ a pleasure to have all these 3 years was spended with her.The strength to face her each day can sometimes be drawn from knowing her. She loved to sharing and react just like my own flesh blood and cared all about me. She always be inside me when I needed somebody to help n solve my problems.I really missed her
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2009 capking capital PROJECT REPORT ON WORKING CAPITAL MANAGEMENT OF BRITANNIA GROUP OF INDUSTRIES SUBMITTED TO PROF. TANVEER SHAHAB (Academic Coordinator) GEMA‚ New Delhi SUBMITTED BY VIKASH KUMAR MBA‚ JULY BATCH (2008-10) GEMA FINAL REPORT ON “STUDY OF WORKING CAPITAL MANAGEMENT ON BRITANNIA” SUBMITTED TO PROF. TANVEER SHAHAB (Academic Coordinator) GEMA‚ New Delhi SUBMITTED BY VIKASH KUMAR Regn. No: -08-JLDE-10504 MBA‚ JULY BATCH (2008-10) GEMA 2
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his family to bring in his favourite biscuits for mid-morning tea‚ however on one occasion he ran out and didn’t like any others that staff offered him. At the care home there is a large variety of biscuits but the individual only likes the ones his family bring. We did not want him missing out and being unhappy‚ so senior staff and manager was informed and had a meeting on how to stop this issue happening again. We suggested that we could keep emergency biscuits for him in the pantry so if he runs
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Comparison of Starch Content Among the Selected Crops: Gabi/Taro (Colocasia esculenta)‚ Sweet Potato (Ipomea batatas) and Potato (Solanum tuberosum) GROUP VIII - 3A Caramel R. Arcillas Jhazel Pink L. Alcaraz April Mae N. Mapute Crisha Sein R. Atienza Jesse Orven J. Tumambing RESEARCHERS Mrs. Grace R. Guaves ADVISER ACKNOWLEDGEMENT This study would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable
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Venn diagram –Max-min 1. According to a survey‚ at least 70% of people like apples‚ at least 75% like bananas and at least 80% like cherries. What is the minimum percentage of people who like all three? Answer: Let’s first calculate the surplus: percentage of people who like apples + percentage of people who like bananas + percentage of people who like cherries = 70% + 75% + 80% = 225% = a surplus of 125%. Now this surplus can be accommodated by adding elements to either intersection of only
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me. When sodium bicarbonate meets with heat‚ carbon dioxide gas is formed. It’s this gas that gives rise to our favorite cakes‚ cookies and biscuits. There is one drawback to the production of this gas. When heated‚ sodium bicarbonate also produces sodium carbonate‚ which doesn’t taste very good. If you’ve ever eaten any metallic tasting cakes or biscuits‚ you know what I’m talking about. Thankfully‚ the metallic taste of sodium carbonate can be neutralized by acid. Lemon‚ yogurt‚ buttermilk
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under four business divisions- • Fresh dairy products‚ • baby nutrition • water and • health nutrition Danone’s brand strategy has been focused on health benefits and convenience. Danone and the Wadia group own equal stakes in Associated Biscuits International Holdings‚ Britannia’s controlling shareholder. Both companies have been in discussions to untangle differences over issues that range from intellectual property rights(IPR) in Britannia’s popular Tiger brand‚ a minority stake purchase
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other nutrients like meat‚ oily fish and full-fat milk (semi-skimmed milk is unsuitable for children under the age of two‚ and skimmed unsuitable for under-fives)‚ rather than from high-fat foods that contain few vitamins and minerals like cakes‚ biscuits and chocolate. Meanwhile‚ young children shouldn’t eat too many fibre-rich foods‚ either‚ as these may fill them up so much they can’t eat enough to provide them with adequate calories and nutrients. However‚ as kids approach school age‚ they should
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