Marketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximately
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ADVANTAGES OF A CLEAN AND GREEN COUNTRY” Keeping our country clean and green! In the course of time‚ technology has brought about numerous changes in people’s lifestyles. We have all become reliant on gadgets for our lives to operate ordinarily. But have we ever thought concerning the repercussions of such needs on our environment and our country as a whole? No! Sanguinely‚ the government of Mauritius has eventually become resolute to execute certain schemes in a way that the aftermath that our requirements
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Case Brief #1 : Clean Edge Razor October 29‚ 2013 1. Problem Statement: Paramount Health and Beauty Company having difficulty to choose position their new product (Clean Edge) in the market. 2. Situation Analysis: Company (Paramount Health and Beauty Company) Paramount is a respected brand in the industry since 1962 Paramount offered two lines of nondisposable razors and refill cartridges. The Paramount Pro for moderate segment and the Paramount Avail for a value offering Paramount is
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proprietor of Clean Wash Laundromat‚ reread the recently received fax from Hair cuts‚ a well-established chain of beauty parlors. Hair cuts is proposing a business deal with Ms. Reyes wherein Hair Cuts will avail of the wash‚ dry and fold service of Clean Wash Laundromat at 15% off the regular price. The service will cover a period of four months from June to September‚ which are peak months for Clean Wash Laundromat and will entail 60 kg per week or 240 kg per month of laundry. Clean w\Wash Laundromat
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CLEAN DESK POLICY Research has clearly shown that a messy desktop reduces efficiency and impairs performance in three key ways. First‚ it leads to wasted time searching for an essential item; when this [item] is needed urgently‚ the anxiety aroused by its temporary misplacement further undermines concentration and confidence. “Second‚ being confronted with piles of work to complete not only makes it far harder to stay focused‚ but it causes a loss of motivation. Finally‚ a cluttered desk
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human skin is full of minute pores‚ cells‚ blood vessels and nerves. It should always be clean because it breathes the way the lungs do. Besides‚ it’s always very pleasant to look at one who is tidy and clean. That’s why there should be an indisputable rule for everyone: to keep one’s skin clean‚ to brush the teeth thoroughly‚ to have the hair neatly combed‚ the finger-nails in order. Then a person should keep in his mind that a constant supply of pure fresh air is one of the main conditions for having
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Clean Edge Article response 1. What changes are occurring in the non-disposable razor category? The non-disposable razor category has experienced tremendous growth in recent years‚ boasting a steady 5% growth per year from 2007 to 2010. This growth can be attributed to introduction of new innovative products; 22 between 2008 and 2009. There is increased competition for shelf space‚ which was forcing distribution to shift outside traditional food and drug stores. In 2000‚ food stores
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Humans play a major role in water pollution in all types of bodies of water. One of our biggest impacts is the amount of trash/waste we allow to make its way into our water ways. For example‚ in my hometown‚ people are very irresponsible about the way they dispose of bigger waste items like tires‚ sheet metal and various tools and farm equipment. Most residence collect this waste in their yards or surrounding woodland‚ and when flood season comes‚ it makes its way into the creek beds and rivers.
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All Public Transport in Our Cities Should Be Free In most cities‚ public transport is partially subsidized by the city council‚ which means that bus and underground fares are usually reasonably low. However‚ some people argue that fares should be abolished altogether . In this essay‚ I intend to examine the arguments for and against free public transport. One of the strongest arguments in favour of free public transport is that it would encourage more people to use the buses and tubes
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4249 JANUARY 19‚ 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9‚ 2010‚ a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor‚ Clean Edge‚ and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the
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