Case study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor‚ Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. This
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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life? Is the First Amendment being applied to students’ life on campus? Before expressing a strong opinion on anything‚ most of us carry out a practical inventory of possible results: how will a professor‚ the dean or some other campus authority figure react if a student disagrees with the professor’s way of teaching or some other action that affects campus life? Should campuses encourage the free exchange of ideas? Free speech on campus should be encouraged to promote academic achievement but controlled
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CLEAN WATER ACT 1. Overview: a. Congress’s Overall Objective with the Federal Water Pollution Control Act (later CWA): (§101): “restore and maintain the chemical‚ physical‚ and biological integrity of the Nation’s waters.” National Goals: i. To completely eliminate the discharge of pollutants into the navigable waters by 1985. 1. Not going to happen without stronger standards ii. Interim goal (101(a)(2): to make the water quality such that it’s fishable/swimmable
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bombarding the American population with false statistics‚ hand picked heart-rending news stories‚ and misinterpreted information it can be easy to see why the hatred and misunderstanding for guns and pro-gun laws‚ for instance‚ campus carry‚ are so rampant in America. Campus carry is an important law that if an individual so chooses‚ can allow a person to express their right to bear arms‚ provide a means of self-protection‚ and will not bring a significant change to everyday life. With the proper and
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Keeping patients hydrated by giving them enough clean water and monitoring their fluid intake to prevent dehydration effects‚ such as dizziness and dry mouth‚ is seen in the RCN’s enhanced nutritional care‚ which was formed using Florence Nightingale’s theory on keeping a clean environment for the patients’ recovery. In Nightingale’s environmental theory‚ making sure that the water is clean and pure can prevent patients from getting sicker when around patients who have other diseases instead of using
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In my freshman year‚With the admiration to college‚ I had strived for and adherence to happy home‚ I came to Anhui University of technology and science. Everything was so nice and new‚ even though it is not as perfect as I imagine. I could still carry on my discipline habits cultivated in my dependent high school. I still remember day and time‚ in the doorway‚ with my case‚ a shy and slim boy was crowed in the welcoming bus‚ I was not like an Irish guy in New York actually‚ though I came from the
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Condom Machines on Campus August 23‚ 2005 Condom Machines on Campus Condom machines on campus‚ who would have thought that there would be a need to promote safe sex in today ’s society. We live in a society now where sex is everywhere. It is on the radio‚ on the TV‚ and it is even on some cartoon shows. College life can be summed up into three words; Freedom‚ Freedom‚ and Freedom. With that freedom students are more likely to subject to activities that they would not normally do at or around
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A smoke-free campus Smoking is bad for everyone. When people have a non-smoking area‚ they really appreciate it. However‚ some people ruin the place where there are signs that is prohibited; they still smoke in that place. On the other hand‚ almost every school‚ college and university is smoke-free. Although there are signs around the schools‚ some people are still smoking. It looks like they do not see the signs. In my opinion‚ every school needs a strong cooperation with students so that they
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4249 JANUARY 19‚ 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9‚ 2010‚ a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor‚ Clean Edge‚ and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the
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