FLIPKART’S MARKETING STRATEGY ..................................................................................................................9 flipkart Campaigns ...............................................................................................................................................10 A. DIGITAL AD CAMPAIGNS ................................................................................................................................10 B. PRINT MEDIA ADS
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Wal-Mart’s Failure in Korea This case will present Wal-Mart’s unexpected failure to conduct local market research and conform to Korean consumers’ needs and wants. Introduction: There are many frameworks that help characterize the differences between different cultures and the way people communicate across different cultures. In our paper we will focus on the differences between Korean and American cultures and what effect these differences might have on conducting business between both sides
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Is it possible to preserve traditional Korean culture as South Korea continues to modernize and Westernize? In the 21st century‚ modernity is often equated with capitalism-industrialization‚ though the concept is more complex than that. The idea of modernity can be defined on sociological‚ political and cultural platforms. Modernity is a powerful notion‚ a departure from tradition; driven by political‚ social and economic developments. It is the acceptance that progress is inevitable. Because
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The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers.1 (Christ). Advertising‚ sales promotion‚ and public relations comprises promotion which are used to target specific buyers.2 These three aspects of promotion work together to
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the situation that Anne Frank faces when her family is forced to hide from the Nazis. When Anne Frank receives a diary for her thirteenth birthday on June 12‚ 1942‚ she knows it is a special gift. She calls the diary ’maybe one of my nicest presents.’ She has no way of knowing‚ of course‚ of the important role the diary will play in recording the years she must spend in hiding. The Diary of a Young Girl by Anne Frank details approximately two years of the life a Jewish teenager during World War II
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Dove’s Campaign For Real Beauty. The target advertising segment that I chose is women of all ages and shapes. This is a very large segment with many nationalities‚ races‚ beliefs‚ sizes and ages. I believe that one of the successful PR campaigns was Dove’s Campaign For Real Beauty. The Dove Campaign for Real Beauty (CFRB) began in England in 2004 when Dove’s sales declined as a result of being lost in a crowded market. Dove conceived a campaign that focused not on the product‚ but on a way
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How much of political campaigns is about Branding ? Political Campaign is all about Branding. Before explaining how much of political campaign is about Branding we should know this what is the political campaigns? Political advertising is a form of campaigning used by political candidates to reach and influence voters .Political campaign is the use of an advertising campaign through newspapers‚ radio commercials‚ television commercials and Social media commercials etc. To influence the decision made
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An Analytical Essay on Emily Dickinson Emily Dickinson was a woman who lived in times that are more traditional; her life experiences influence and help us to understand the dramatic and poetic lines in her writing. Although Dickinson’s poetry can often be defined as sad and moody‚ we can find the use of humor and irony in many of her poems. By looking at the humor and sarcasm found in three of Dickinson’s poems‚ "Success Is Counted Sweetest"‚ "I am Nobody"‚ and "Some keep the Sabbath Going to
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running shoe‚ easily beating and staying ahead of the then near-15-year-old Nike. In 1988‚ Reebok launched its first brand campaign‚ U.B.U. (ie‚ Reebok lets you be you). However‚ it went up against Nike’s “Just Do It” campaign. Whereas Nike successfully targeted the newly coined “athletic shoe market” and cornered the performance market‚ Reebok lost sales during this campaign. Reebok then began vacillating between messages to women‚ messages about performance‚ and messages about fashion‚ with the
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The Japanese Colonial Legacy In Korea North and South Korea are nations that while filled with contempt for Japan have used the foundations that Japan laid during the colonial period to further industrialization. Japan’s colonization of Korea is critical in understanding what enabled Korea to industrialize in the period since 1961. Japan’s program of colonial industrialization is unique in the world. Japan was the only colonizer to locate various heavy industry is in its colonies
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