1.3 Evaluation of Digital Campaign: DoubleTree by Hilton DoubleTree by Hilton is developing a multi-channel social media strategy to improve its customer service and increase its brand awareness. Carrying on the slogan “The little things mean everything” a campaign to help better serve customers was created on Facebook and Twitter‚ asking guests to answer a few simple questions on a Facebook tab for the chance to win a tin of their signature chocolate chip cookies (Stubbs‚ 2012). The brand
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attention on two pillars - customer-focus and quality. Our elaborate market research conducted prior to the launch showed that Indian customers desired a novel driving experience. Customers also sought spacious cars and enhanced driving comfort. b) Our campaign "We have 100 answers" focused on perfection at the dealer end. We
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When it came to China deciding to support North Korea‚ they made this choice because of the shared hatred for the enemy of North Korea (Yufan‚ Zhihai 94). In addition‚ this decision by China‚ also stems back to 1949 when Chairman Mao delivered a speech exclaiming how he is denouncing the United States as an imperialistic power seeking to dominate China‚ and with that he said China would now lean toward the side of the Soviet Union (Yufan‚ Zhihai 97). The Chinese Communist party did not want any more
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The effort to change the way money is involved in campaign financing has been a common theme in American politics‚ even in non-election years. Since the Federal Election Campaign Act of 1972‚ many people have had the opinion that much more had to be done to reform the way money was involved in politics‚ especially in elections. The focus for many is on the federal elections‚ pointedly the presidential elections. A few weeks ago‚ the United States House of Representatives took the first step
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UNILEVER’S “Real Beauty” Campaign for Dove “The key to successful marketing is determining the needs and wants of target constituents and delivering the desired services more effectively and efficiently than competitors”-Philip Kotler “The two basic functions of a business are marketing and innovation‚ these are the forces which generate revenues.”-Peter F Drucker This case is a beautiful example for it: Introduction: Unilever was formed in 1930 by the merger of British soap maker Lever Brothers
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SOUTH KOREA GLOBALIZATION IMPACT Executive Summary: The end of World War II‚ and the subsequent divide of the Republic of Korea‚ marked the beginning of South Korea as a country. The first few years of its existence as a country were far from ideal. With help from the United States and the UN‚ South Korea was rehabilitated and pointed in the right direction. South Korea received financial aid‚ military assistance and trading partners that would prove to be extremely valuable
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The Health Has No Look Campaign A Persuasive Health Campaign Introduction Adult viewers generally recognize the distorted standards often perpetuated in media as unrealistic advertisement-driven ideology but younger viewers may not. Younger audiences often see such advertisements as goals as opposed to unattainable but coveted traits. These images and messages strike younger viewers as an expectation they must live up to as opposed to the exception that can’t be achieved by most. Youths with
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Robert Browning’s use of the poetic speaker in dramatic monologues allows him to objectively create a dramatic situation while removing himself as a personality from the poem. This is accompished through a process called double masking‚ in addition to the primary creation of the character or speaker‚ there exists a secondary creation‚ a mask which the speaker uses in dealing with the dramatic situation at hand (Garratt 116). The nature of the poetic speaker in Browning’s dramatic monologue demonstrates
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Diary of Revenge: A Short Essay About Hatred and Revenge A time when I sought revenge is still ever so clear in my mind‚ because it was not but 2 years ago when the thirst for revenge ceased to exist in my heart. And though it displeases me so to think that I would harbor such a crude emotion inside my being‚ I will recount the events in the true manner in which they happened. I will try to keep an unbiased eye when looking back‚ so that I may tell the whole truth‚ and nothing but the truth.
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The Second Reich Revision sheet. 1. The Constitution – Position of Chancellor independent to Reichstag. Power structure unclear and confused. 2. Economy – G. Europe’s industrial superpower‚ built on existing industries and new ones. (new – electrics‚ chemicals‚ cars‚ precision equipment) 3. Labor force – Population growing also change of jobs from agriculture to tertiary sectors. Also G. Best education system for scholors and technical skills. 4. Changing spirit of the age: new
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