Fall/August 2012 Master of Business Administration - MBA Semester 3 MK0011 – Consumer Behaviour - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 What are the different social class categories in India? What is the impact of social class on consumer behaviour? Q.2 Discuss the various bases of market segmentation. Q.3 An innovation might fail if it is not communicated properly". Do you agree? Give reasons quoting real life examples
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about business management and marketing. I enrolled for BBA (Hon) at Bahauddin Zakariya University and this 4 year degree programme not only equipped me with fundamentals of business management‚ marketing and finance‚ but also fuelled my passion to acquire further knowledge‚ experience and skills in an international environment. Hence‚ I decided to apply for an MBA at The Manchester Metropolitan University. My relevant degree (BBA Hon.)‚ feedback from teachers‚ mentors‚ employers and clients‚ and
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CONTENTS 1. Chapter 1: INTRODUCTION (PAGE NO) 1.1. Background of the study. 8-9 1.2. Industry profile. 10-15 1.3. Company profile. 16-24 1.4. Vision‚ Mission and Objectives. 25 1.5. Products and Services. 26-29 2. Chapter 2: ORGANISATIONAL STRUCTURE 2.1. Corporate organisational structure 31 2.2. Departmental structure 32-33 2.3. Authority and relationship responsibility 34 3. Chapter 3: FUNCTIONAL AREAS 3.1. HR Department 36-42 3.2. Marketing
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SEMESTER 3 INDIAN INSTITUTE OF MANAGEMENTAND ENGINEERING CORPORATE LAWS $ SECRETARIAL PRACTICE PART 1 MARKS 80 Attempt any Four Q1 (A) How are the first directors of the company appointed? (B) What is the notice period required for a board meeting? Q2 (A) Can a company appoint managing director and manager simultaneously? (B) Is company allowed to appoint a part-time secretary instead of a Whole-time Secretary? Q3 (A) Who can fix the remuneration of auditors under
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Module assessment: Assignment – 100% Assignment brief included at the end of this file. Literature: Hill‚ A.‚ and Hill‚ T.‚ (2012)‚ Operations management‚ Palgrave Macmillan; Basingstoke Johnson‚ R.‚ and Clark‚ G.‚ (2012)‚ Service operations management: improving service delivery‚ FT Prentice Hall; London Cousins‚ P.‚ Lamming‚ R.‚ Lawson‚ B.‚ and Squire‚ B.‚ (2008)‚ Strategic Supply Management: Principles‚ Theories and Practice‚ Prentice Hall; London. Fitzsimmons‚ J.‚ and Fitzsimmons
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Case Study: Durham International Manufacturing Company’s (DIMCO) Abstract This report will examine Durham International Manufacturing Company’s (DIMCO) need to implement supply chain management and whether integration efforts should begin with their suppliers‚ distributors‚ or both. The author of this report will determine the benefits to DIMCO for leveraging business-to-business e-Commerce strategies; as well as‚ the steps necessary to improve relationships with current suppliers. Finally
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Jose’s Authentic Mexican Restaurant is one of reasonable broad range of traditional Mexican food; where it is located in New England. The restaurant’s design‚ decoration‚ and music are representing the Mexican style. Thus‚ create an atmosphere that allows for people to have a real taste for Mexican food and Mexican background music. Recently‚ there have been huge declining in the customer tips which put business at risk. Karetski “The manager”‚ did a survey to know why the customer is declining‚
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1a. Discuss the commonalities and differences between product branding and corporate branding? Commonalities: Product branding and corporate branding aim to encourage consumers to purchase the products or services provided by the company. Additionally‚ both product and corporate branding make certain promises to customers. These promises may include a promise of a certain product or service quality or price range. Finally‚ product branding and corporate branding focus on consumer recognition
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1. Introduction MRF Goa Unit was commissioned in the year 1971‚ but the production commenced on 29th September 1971. It is situated at Ponda‚ Usgao adjacent to the National Highway NH 4. It was the 3rd tyre manufacturing plant started by the MRF wherein only truck tyres (BIAS and ADV) are manufactured. The plant was built in a record period of 18 months. The Head Office is situated in Chennai. Initially‚ the production was limited to cotton fibres and flap’s but over a period of time‚ the MRF Goa
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