National Institute of Fashion Technology Hyderabad Brand and in Store Communication (Assignment on Print Advertisement) Submitted By: Sadhana Yadav (MFM) AIDA AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. The base of brand promotion also. * A - Attention (Awareness): attract the attention of the customer. * I - Interest: raise customer interest by
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Dark undercurrents of teenage girls’ selfies Date July 11‚ 2013 Olympia Nelson Pouty self-portraits have turned boy-girl relations into a cut-throat sexual rat race. Actor Miley Cyrus poses for a selfie. If social media only caused narcissism‚ it wouldn’t be the worst thing. Instagram and Facebook are social networks that not only breed narcissistic tendencies but transform relations into a sexual rat race. On these ubiquitous portals‚ the popularity of girls is hotly contested over one big
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Candy - An aging ranch handyman‚ Candy lost his hand in an accident and worries about his future on the ranch. Fearing that his age is making him useless‚ he seizes on George’s description of the farm he and Lennie will have‚ offering his life’s savings if he can join George and Lennie in owning the land. The fate of Candy’s ancient dog‚ which Carlson shoots in the back of the head in an alleged act of mercy‚ foreshadows the manner of Lennie’s death. Curley’s wife - The only female character in
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The Thing in the Forest Containing all the well-known signs of a fairy tale from the beginning‚ The Thing in the Forest is expected to include the fantasy aspect of a fairy tale. Unlike most fairy tales however‚ The Think in the Forest quickly turns into a very real occurrence that happened to children all over that particular region during that particular time period. Once the girls come within earshot‚ and then sight of “The Thing”‚ it takes on many figurative meanings. These meanings include
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The Beatles vs. The Rolling Stones There are several great bands which have entered the musical history of our age. The Beatles and The Rolling Stones definitely are amongst them. They have managed to spread their music and lyrics all over the world‚ and there is hardly anyone who hasn’t heard of them. It is‚ however‚ hard to decide which one of these two bands has made a greater impact on all of our lives. There are some aspects in which they are alike and others in which they differ. First of
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Student assignment guidelines for HNC Advertising & Promotion in Business – Unit 18 • The essential parts of the assignment are : Title page Table of contents Introduction Main body of the assignment clearly identifying the separate tasks Conclusions and recommendations References Appendix (only if relevant and necessary) • Complete your report in 3000 10% tolerance. Show your word count at the end. Word count excludes title page‚ table of contents‚ reference pages appendices and
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goals for the organization or groups within the organization. Early theories One theory of motivation which incorporates both internal and external motivation is that of Douglas McGregor. In this theory‚ external motivation is manifested in the assumption the manager makes regarding the attitudes of his subordinates. In 1960‚ Douglas McGregor began a long-standing debate (that incidentally still exists today) with the publication of his book The Human Side of the Enterprise. He introduced in this work
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Wall Street The 1987 film‚ Wall Street‚ directed by Oliver Stone starring Charlie Sheen and Michael Douglas‚ is the story about a naïve Wall Street broker who desperately wants to make it big on Wall Street. But Bud Fox played by Charlie Sheen soon finds after being mentored by the Wall Street giant‚ Gordon Gekko‚ played by Michael Douglas‚ that being the best requires a lot more than he expected. A reoccurring theme that Stone threaded throughout the film was greed. Stone uses Gordon Gekko
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Douglas Mcarthur who commanded the Southwest Pacific World War II‚ an American general supervised the success of the Allied Occupation of Japan after the war‚ led to the United Nations forces in the Korean War. A more than life‚ a controversial figure‚ Mcarthur’s talent‚ frank‚ many‚ selfish eyes. He graduated from the United States Military Academy‚ graduated from West Point 1903‚ to help the first World War (1914-1918) period‚ led the forty-second division in France. He continued to serve as chief
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Keith Haring and Andy Warhol were both very famous American artists and are pop artists. Although they both did pop art‚ they were known for different reasons and became artists in different ways. Keith Haring was a social activist and was known for his inspiring cartoon graffiti against drug addiction‚ diseases‚ etc. Some of his artworks are‚”Crack is Wack” and “Ignorance Equals Fear”. He died at the age 31 because of AIDS complications.On the other hand‚ Andy Warhol was known as a leading figure
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