growing a thriving business is The Kowloon Dairy Ltd ability to continually present their customers with a fresh‚ diverse product line‚this is the chance to introducing the new food product line especially infant milk for children and baby with the brand name’’Kowloon Dairy slogan http://www.marketingteacher.com/lesson-store/lesson-international-marketing-promotion.html Company Background Kowloon Dairy Limited is one of three dairy producers in Hong Kong. It was established in 1940 by George
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RIGOR‚ J. & TAYAG‚ J. Brand is a name‚ sign‚ symbol‚ or design‚ or combination of these that identifies the maker or seller of a product or service . Although certain brands offers various product line and brand extensions‚ it does not mean that a brand is strong already. Note that years of existence do not also define a strong brand‚ rather to consider a brand a strong one the brand should have high brand equity; a clear brand positioning; and it must be competitive in the
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American Journal of Scientific Research ISSN 2301-2005 Issue 79 October‚ 2012‚ pp.40-47 © EuroJournals Publishing‚ Inc. 2012 http://www.eurojournals.com/ajsr.htm Analysis of Factors Affecting Consumer Brand Preference in Brand Alliance Strategy Vahid Shokri Aliabadi Corresponding Author‚ MBA‚ Faculty of Virtual Education University of Isfahan‚ Isfahan‚ Iran No.5‚ 2nd Fl.‚ Eghlimi St‚ Southern Sohrevardi Ave Tehran (15657) Iran‚ P.O.BOX 15745-511 E-mail: shokri.ui.ac.ir@gmail.com Tel: 98-913-326-0868
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items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of such ventures. This paper will illuminate several components for adding
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the strategic steps‚ which will distinguish the new company from its competitor Some innovative schemes should be adopted to attract the increasing number of small & medium business travelers. This would definitely enhance the market share and build brand image. The new company should expand into medium haul routes‚ with the same “no-frills” formula‚ thus adopting an offensive strategy rather than a defensive one. This will keep the traditional players busy protecting their turf and restrict their encroachment
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risk while building strategic partnerships and relationships * Franchising is recommended once the joint-venture has been successful‚ once brand recognition has increased and brand image has been implemented * Brand recognition and loyalty need to be built‚ achieved by advertising and conscientious pricing strategies * Important to build brand image as an affluent‚
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Brand equity DirecTV Company has a great promotion which includes its offers for a limited time. The company strategy is to promote their limited time deals to gain and attract more clients by focusing on high quality and value offers to its customers. Furthermore‚ one of the main important elements to introduce the DirecTV’s brand‚ is their ability to satisfy all the clients by offering a reasonable price which is 29.99$ with premium services. In this case‚ DirecTV is offering more than 150 channels
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Explain why it is important for marketers to understand the concept of branding. Discuss in detail concepts branding‚ brand positioning and brand equity and explain some brand strategies such as brand extension or brand stretching. Introduction. It is imperative for marketers to understand the concept of branding as it is the process which will identify and differentiate a company ’s product or service from the competition (Jobber‚ 2010). In our developed economy the competition and the offer
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RED BULL: BUILDING BRAND EQUITY IN NEW WAYS 02-05-2011 Question 1: Describe Red Bull’s sources of brand equity. Do these sources change depending on the market or country? Answer: Red Bull has a strong marketing strategy for communicating product value to customers. The strategy for building the brand has been created around a simple goal. Whenever a consumer is in need of energy‚ the company wants then to automatically think of Red Bull. The brand uses traditional media channels
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2% gains in volume share after migration from Ego to Axe and 93% distribution to major retailers in 4 weeks. Our annual objective is to maintain ±9% volume share growth. The long term goal is to extend the brand inot other markets through product development and to take over a competitive brand e.g. Sarah Lee‚ this can help us get a foot into other markets we are not currently market leaders in. Table Of Contents | Number | Topic | Page | 1 | Executive Summary | 1 | 2 | Situational Analysis
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