Executive summary: This assignment is done to provide the user information on Brand Audit of GrameenPhone Ltd‚ the telecommunication company in Bangladesh. Telecommunication has been a booming industry during the last two decades. Gradually this industry is matching towards market saturation. So‚ brand audit is also become very important and complex as well. The four major players GP‚ Banglalink‚ Robi‚ and Airtel by name are implementing same unique and confidential branding strategies to grasp
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overall soap market is growing by 10% To capitalize on brand equity of Dettol‚ it should position its brand extensions well and Increase innovations. It could very well use its image & equity of safety for products like anti bacterial deo spray‚ shaving gels‚ etc Dettol’s benefits and features are very well received among the consumers‚ now it should move up towards the values and emotions in the brand value pyramid. Dettol‚ has come up with new Dettol Re-energize soap with
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individuals in organisations is now encouraged to think of themselves as a brand‚ in which have seen the obvious success of the brand concept in past years (Geoffrey R.‚ 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding. 2. Brands and Branding Some analysts see brand as the promise of something. That something is intangible‚ but it could be
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to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A brand element is trademarkable device intended to identify unique goods or services and differentiate themselves from their competition. Brand elements are designed to enhance brand awareness by cultivating brand associations that
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responses: The moderating effects of brand image and attribute relevance Mehmet I. Yagci a‚ Abhijit Biswas b‚⁎‚ Sujay Dutta b a b Faculty of Economics and Administrative Sciences‚ University of Mersin‚ Mersin 33342‚ Turkey School of Business Administration‚ Wayne State University‚ 5201 Cass Avenue‚ Detroit‚ MI 48202‚ United States a r t i c l e i n f o a b s t r a c t In this research we distinguish between ads that compare two different brands (Across-Brand Comparison or ABC ads) and those
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became a well-respected brand in the Eastern Central Region of the United States. Now‚ MMBC is faced with revenue losses and a changing demographic of the modern beer drinker. Current Market Research indicates that the newer and younger market prefers a lighter beer. With the United States being the largest beer-consuming market in the world‚ MMBC cannot afford to rest on its’ past brand image to drive sales and brand loyalty going forward. But‚ can MMBC introduce a light beer brand while still staying
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EXECUTIVE SUMMARY: This project is performed at ACC concrete ltd‚ Bangalore. The project focuses on studying the effect of brand image on ACC concrete mix. This project will show ACC concrete ltd an insight into the market and try to find the major factors expected by the consumer while purchasing concrete. In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate‚ cement
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Salience Dimension: Brand Recall Saliency happens when you are memorable. This implies that a brand needs to be registered in the minds of the consumers. In a commodity market‚ like that of the Plywood‚ which does not seem that exciting to the customers‚ CPIL has worked towards establishing brand recall quite successfully. Its association with Bollywood since 2009‚ has help it to establish its brand and set standards for its products. In 2009‚ CPIL promoted its brand through Shah Rukh Khan‚ with
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for sale. • Brand Manager: Brand manager is responsible for the consumer analysis to determine the overall demand of the company’s product in any market. Brand managers are generally responsible for building brand equity of the product or the line of the product with the help of different departmental teams in the company. They are also responsible for analysing companies overall demand of the product among the customer’s and to create a promotional tactics that will build the brand image of the
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KOZMINSKI UNIVERSITY Strategic Brand Management Group paper Red Bull Building Brand Equity in Non-Traditional Ways Marcin Dubinski 24768; Stella Smejda 24518 Damian Bukowinski 25478; Michal Kaminski 24510 25-11-2012 Academic Year 2012/2013 Semester: Fall We hereby certify that We are the authors of this paper and all sources We used have been reported. -------------------------------------------------- Signature © Kozminski University 2012
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