INTRODUCTION Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August‚ 1950. As per our slogan‚ “DIL BOLA …. Pakola”‚ we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad. Although the green drink “Pakola Ice Cream Soda” is aynonyms with the name Pakola‚ but that’s not all‚ Pakola gives sensation by bottling other fruity flavors namely Pakola Orange‚ Pakola
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original products. Secondly‚ nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton‚ Burberry or Ralph Lauren‚ boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other‚ they have renown
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managed a large number of staff during my past 22 years of empirical experiences and hands-on knowledge in luxury retailing‚ merchandising‚ buying and designing .With these skill-set‚ I am well qualified to increase the revenue and improve the brand image through thorough organizing and planning in all parts of retailing from designs through point of sale . As we say in New York "if you can make money for me‚ you are hired". Also please Google my name for images and videos. WORK EXPERIENCE
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Marketing association ‚ a brand is a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them ‚ intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.” However branding is much more; what distinguishes a brand from its unbranded commodity counterpart and gives it equity is the sum total of consumers’ perceptions and feelings about the product’s attributes and how they perform‚ about the brand name and what it stands
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Nescafe is one of the leading coffee brands in the world‚ which has different flavored products in the market. As a motto for all these products‚ they have seperate techniques in order to advertise the product. For example‚ Nescafe’s everyday coffee has a motto of “Rich and full flavored”‚ while another flavor; Super premium coffee‚ has a motto of “Rich‚ bold and smouldering”. Nescafe became number two in the category of mix instant coffee because of the harsh competition of the market in Indonesia
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demographic characteristics Increase in turnover through price increases Major intensive distribution Strategic role of shelf space The products offer high profit margins for retailers (25-36%)An important factor in choosing the retail trader is the brand awareness and the total individual offer. Six main competitors Indirect competitors such as chocolate are taken into account for the share on the shef. • 5. Competitors Adams 9% Cadbury/ Nielson 14% 9% 15% Rowntree 6% Nabisco/ Hersey 22% Wrigleys
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“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
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new sales force would end up doing significant duplication of efforts if sales reps would call same retailers at the same time. - An ineffective selection process of the new sales force could disrupt the growth momentum of Spectrum’s individual brands and the relationships with retailers‚ wholesalers and customers. Competitors get the benefit. - The sales in the lawn and garden division may be a
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edition Developing brand identity Brand Development - Building the Dairy Milk Megabrand A brand identity is the message sent out by the brand through its name‚ product shape and design‚ visual symbols (such as logos)‚ advertising etc. This identity needs to be planned by brand management‚ as this is key to gaining market acceptance and leadership. The Brand Pyramid - Brand Meaning ◗ ◗ transfer to all sub-brands. The risk however‚ is that if one brand is unsuccessful or falls
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My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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