| | | | | Marketing Tourism and Hospitality Faculty of Business‚ Economics and Law | | Marketing Management/MKT5MMA | | Subject Learning GuideSemester 12013Bundoora Subject Coordinator: Associate Prof Clare D’SouzaInstance Coordinator:Professor Gillian Sullivan-Mort | | ENQUIRIESDr. Clare D’SouzaAssociate ProfessorLa Trobe UniversityVictoria 3083 | T 03 9479 1232F 03 94791549 E cdsouza@latrobe.edu.au | Table of Contents Subject Details 4 Learning Activity Details 10 Academic
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7-ELEVEN A Marketing Study on 7-Eleven’s E-Commerce Expansion Prepared by: Bernardo‚ Maruh Michelle Cord-Cruz‚ Ivana Feliz Cruz‚ Justine Timothy Ortiz‚ Frances Sophia October 04‚ 2012 1|Page TABLE OF CONTENTS I. Executive Summary ……………………………………………………………………………. II. Situation Analysis ……………………………………………………………………………….. B. Market and Industry Analysis ……….…………………………………………………….. 1. Market Trends ……….………………………………………………………………… 2. Market Needs & Wants ……….………………………………………………………. 3. Target
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Sales Management Test Review Chapter 1 * Marketing mix – product‚ distribution‚ price‚ and promotion; used to develop marketing strategy (pg. 66) * Communication mix – personal selling; advertising‚ sales promotion‚ direct marketing‚ and public relations and publicity; used by a firm to communicate with customers (pg. 66) * Role of personal selling – * Society – stimulate economy‚ diffuse innovation * Company – revenue producers (rainmakers)‚ market research/feedback
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Of Studies By Francis Bacon Francis Bacon * English statesman‚ philosopher‚ scientist‚ lawyer‚ jurist‚ and author. * The Baconian Method * Allegedly‚ he was: * Gay * Royalty * Shakespeare Vocabulary * Sloth * Affectation * Proyning * Contemn * Confer * Confute * Wholly * Deputy * Meaner * Stond * Impediment * Wrought * Apt * Flashy 1. What do you call a person who- a. indulges in sloth b. exhibits
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Chapter 1 Introduction to Consumer Behavior and Marketing Strategy: (Key terms + explanation in notebook) Slide 2: Why is CB part of marketing? Term: marketing concept -Successful companies: designing the entire organization to serve customers and stay close to them. Committed to developing quality products and services and selling them at a price that gives consumer high value -All departments focus on doing their jobs in ways that enhance the value of products to consumers -Three major
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correct option: Followers Challengers Leaders Nichers Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer http://www.vustudents.net
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Global marketing management first involves the same elements as any type of marketing management and then must take into account the different requirements of the global marketplace‚ the different opportunities‚ and the pitfalls that must be avoided in this developing arena. Deciding what works and what does not and seeing to it that the company follows what works is the job of the marketing manager. While the purpose of marketing is the same in the global marketplace as in the domestic market
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because it was more efficient since they don’t have to scan physically Wal-Mart can reduce costs and can benefit and grow as a company because of technology * Ethical expectations for modern businesses * Wal-Mart’s Mexico Bribery Scandal Study question 1: What are the challenges of working in the new economy? * Careers -Core workers‚ contract workers‚ and part- time workers * a lot of jobs offer flexibility‚ for instance for some companies they let you work at home‚ or Google gives
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Biography of Helen Keller [pic] Helen Adams Keller was born on June 27‚ 1880‚ in Tuscumbia‚ Alabama. Before she was 2 years old‚ Helen Keller lost her sight and hearing after a high fever. She was often frustrated and the family spoiled her considerably‚ though until Dr. Alexander Graham Bell urged them to find a teacher from the Perkins Institute for the Blind‚ she was unable to communicate. Anne Sullivan was that teacher. The next events are well-known: Helen Keller learning to understand
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PILLAI INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Course Syllabus & Study Notes Post Graduate Diploma in Management – IB/bfm Semester III Forex management Prof. D. C. Pai Syllabus UNIT 1 THE HISTORY OF MONEY * HOW DID MARKETS FUNCTION WITHOUT COINS AND PAPER MONEY? * BARTER AND ANCIENT TRADE * THE LIMITS OF BARTER * THE DEVELOPMENT OF CURRENCY * THE FUNCTIONS OF CURRENCY UNIT 2 THE GLOBAL FOREIGN EXCHANGE MARKET * FOREIGN EXCHANGE TURNOVER
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