Al-Quds University –Jerusalem Deanship of Graduate Studies Institute of Business and Economics Course Title : Marketing Management ) Credit Hours : (3) Three Hours Semester : second semester 2012/2013 Methods of Instruction :lectures‚ discussion‚ case studies‚ and presentations. Lecturer : Salah Sawalmeh Telefax : 02-2799497 E-mail : sodeh@econ.alquds.edu Course Objectives This course is concerned
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Organizational direction specific goals understanding of business we’re in the “business” clear‚ broad‚ underlying industry of market sector of an organization’s offering based on organizations that sell similar offerings SIC‚ NAICS marketing myopia - defining “business” too narrowly mistake of paying more attention to the specific products a company offers than to the benefits and experiences development of business model the strategies an organization develops to provide value
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Q1.Select any brand and evaluate brand extension strategy followed by the company Ans: Brand Extension can be defined as the usage of an established brand name in new product categories. In other words‚ it is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but for a new product category. This new category to which the brand is extended can be related or unrelated to the existing product categories. Brands use this as a strategy
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Unique Sunscreen for Men by Avene EXECUTIVE SUMMARY As the sunrays are becoming more harmful because of the ozone layer deterioration‚ the incidence of skin cancer called Melanoma is rising at about 7% a year (Portalatin‚ 2012)‚ affecting everyone the same way‚ regardless of the gender. Women are more commonly associated with the use of sunscreen and skin care products‚ but what about men? Is there any sunscreen exclusively for men? The sunscreen market in UK is over the £259 million (Bee‚ 2010)
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story of the play. 3. How does Gibson’s depiction of Annie Sullivan affect the way readers view her? What experiences does Annie have that make readers believe in her ability to help Helen Keller? 4. Answer: I felt that he made her very proper and would not give up‚ Annie has experiences such as getting hit in the face with a doll and losing a tooth. She has many more painful and
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MG 511 Strategic Marketing Case Study: Marketing Planning at ‘Just Us! Cafes’ Lecturer: Date: Name: Student No: Ms. x 20th Dec. 2010 Seánpaul Walsh X Contents: 1.0 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 2.0 External Analysis Porter’s 5 Forces 4 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic
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05/09 Case studies - the ability to bring about the skills to approach real life scenarios. three cases studies and a final research paper At the end of the class :Three key trends that are happening in the environment - as a Marketing Manager how business can harness their potential Marketing strategy project - present the strategy via video to the professor Scope: Market segments - groups of people with certain characteristics Target market - specific target
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1 Learning issues for Chapter One: Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? 2 What is Marketing? The American Marketing Association: “Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships
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difficulty: Easy 4. One of the chief roles of marketing channels is to convert potential buyers into profitable ________. a. sales b. marketers c. customers d. orders e. consumers Answer: d Page: 468 Level of difficulty: Medium 5. A marketing channel system is the particular set of ________ employed by a firm. Decisions about the marketing channel system are among the most critical facing a firm. a. marketing channels b. distribution/warehouse channels
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Marketing Management Chapter 6 Summary Chapter 6: Final Consumers and Their Buying Behavior Consumer behavior varies between purchases and from one person to the next. However‚ these consumer behaviors are affected by several factors and they are economic‚ psychological and social factors. First‚ for the economic needs‚ most economists believe consumers are economic buyers. Economic buyers are people who compare prices among the products and try to choose the product with the greatest value and
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