Who are the Kelloggs Kids? In the early 1900’s the breakfast food manufacturer of Kellogg’s was searching for a commercial artist to promote their product‚ Kellogg’s Corn Flakes to persuade the viewers to purchase their cereal. The work of Joseph Christian Leyendecker’s‚ series of images‚ “The Arrow brand of shirt collars”‚ caught their attention. J.C. Leyendecker’s created twenty paintings between 1912 and 1918. His paintings ran as full page advertisements in magazines such as Ladies’ Home Journal
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The current issue and full text archive of this journal is available at http://www.emeraldinsight.com/0007-070X.htm BFJ 104‚9 CASE STUDY 766 Packaging of children ’s breakfast cereal: manufacturers versus children Department of Retailing and Marketing‚ The Business School‚ Manchester Metropolitan University‚ Manchester‚ UK Keywords Food‚ Children‚ Consumer behaviour‚ Marketing Abstract Based on primary research from both a child consumer and manufacturer perspective‚ this article explores
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Enfermagem‚ Latino. Predictive Validity of the Braden Scale for Pressure Ulcer Risk. 2011 January. www.eerp.usp.pr/rlae. Enfermagem study implicates the efficiency of Braden scale as an indicative measures for PU development. Covering four intensive care units of general private hospital considering certain criteria of first‚ second and third assessment of Braden Scale‚ the study is indeed another step to obtain validation that using the scale is effective by achieving cut -off score of thirteen
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1 9/7/2012 English 101 On a scale from 1 to 10 "The Pain Scale" by Eula Biss is a very controversial and interesting piece of writing in which Bliss attempts to determine a scale to measure her pain. However‚ the writer begins to realize that the duty of associating pain with a number and measurement is much harder than it appears due to the fact that she is unsure what it truly means to "measure things". The practice of giving pain a set of numbers was introduced by the hospice
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CIA III Psychological Measurement and Statistics Likert Scale: A Critical Analysis By‚ Mahika Sharma Likert Scale: A Critical Analysis Introduction The Likert Format arises from the scale for measuring attitudes (Kaplan‚ & Saccuzzo‚ 2001)‚ the first of which was originated in 1932 by Rensis Likert (Edmondson‚ 2005). The rationale behind development of the Likert Scale by Rensis Likert was to measure psychological attitudes in a “scientific” way in 1932 and later in 1934 to expand upon the scaling
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Marketing Plan Outline I. Executive Summary A high-level summary of the marketing plan. II. The Challenge Brief description of product to be marketed and associated goals‚ such as sales figures and strategic goals. III. Situation Analysis Company Analysis • Goals • Focus • Culture • Strengths • Weaknesses • Market share Customer Analysis • Number • Type • Value drivers • Decision process • Concentration of customer base for particular products Competitor Analysis •
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Human Sexuality 21 Professor Lanoix December 4‚ 2012 Pros and Cons of the Kinsey’s Scale Sex was such a horrible topic to talk about‚ but a biologist of Indiana University introduced a scale that broke the silence. The silence changed due to this biologist named Alfred C. Kinsey (1894-1956). Kinsey broke the silence because before the scale everyone would keep their sexual orientation to themselves and most likely did not tell anyone. In other words‚ he was a great influence to people because
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differences between the Stanford Binet Intelligence Scale and the Wechsler Intelligence Scale. Intelligence: According to the Oxford Dictionary in psychology terms intelligence is the general mental ability involved in calculating‚ reasoning‚ perceiving relationships and analogies. It is also the ability to learning quickly‚ storing and retrieving information‚ using language fluently and adjusting to new situations. Stanford -Binet Intelligence Scale In 1857-1911 Alfred Binet invented the method
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Returns to Scale Returns to scale is a concept that tries to explain the behaviour of the output in relation to the change in the total scale of operations of the firm. A change of scale of operations means a change in the total size of the firm‚ i.e. a change in both labour and capital of the firm. For determining the returns to scale‚ we need to calculate the Output Elasticity where: Output Elasticity = % change in Output/% change in all inputs The different types of returns to scales are:
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Book Review On Kellogg on Strategy - Concepts‚ Tools‚ and Frameworks for Practitioners By David Dranove and Sonia Marciano Kellogg on Strategy is the book that provides many tools and templates that are useful for practitioners like MBA students‚ managers or business executives to conduct strategic analysis and identify and choose the optimal strategic options. This book presents basic strategic concepts and serves as a practical guide to show people how to apply strategies effectively
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