company ’s profitability. B. changes in variable costs on a company ’s profitability. C. changes in fixed costs on a company ’s profitability. D. changes in product sales mix on a company ’s profitability. E. All of these. 2. The break-even point is that level of activity where: A. total revenue equals total cost. B. variable cost equals fixed cost. C. total contribution margin equals the sum of variable cost plus fixed cost. D. sales revenue equals total variable cost. E. profit is greater than zero
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1.0 Introduction This paper seeks to analyze the role of market segmentation at the Starbucks‚ which has a number of coffee hangout joints and brands that operate under it. 1.1 Brief History Starbucks Cooperation is an international retail establishment that specializes in coffee products with the head-quarter in Seattle‚ US. Starbucks buys high quality coffee beans‚ processes them and sells them to the licensed coffee houses and stores. Every day‚ we go to work hoping to do two
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manage what the company manufactures‚ sells‚ and to give advice as to where costs can be reduced. 2-3. Three examples of a variable cost are a 12% increase in the production of dresses‚ which will cause a 12% increase in variable costs. A 10% increase in clothes will cause an 10% increase in variable costs. A 30% increase in labor hours will cause a 30% increase in variable costs. Three examples of a fixed cost are a 12% increase in airline costs but the fixed costs remain unchanged. A 50% increase
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Market Segmentation and Consumer Profile Segmentation is sometimes referred to as differentiated marketing. Instead of trying to sell just one product to the whole market as in mass marketing‚ different products are targeted at different segments. This is a form of niche marketing. To be effective‚ firms must research and analyses the total market carefully to identify the specific consumer groups or segments that exist within it. Below are some examples of market segmentation: Computer manufacturers
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Guidelines Topics Market Introduction of market segmentation (NOT FROM THE NOTES) Basis of market segmentation – Consumer characteristic approach - Demographic‚ Geographic‚ Psychographic‚ and Behavioral Segments. (There are many subdivisions under each base.) Consumer response approach – benefit‚ loyalty‚ usage and occasion Marketing Strategies – undifferentiated‚ differentiated and concentrated marketing strategies. Why segmentation the market Facilitates the right choice of target market
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1. Cost of goods manufactured will usually include: A. only direct labor and direct materials costs. B. some costs incurred during the prior period as well as costs incurred during the current period. C. only costs incurred during the current period. D. some period costs as well as some product costs. 2. During the month of August‚ direct labor cost totaled $13‚000 and direct labor cost was 20% of prime cost. If total manufacturing costs during August were $88‚000‚ the manufacturing overhead
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CULTURAL VARIABLES INFLUENCING BEHAVIOR Many variables influence the behavior of individuals within a culture (Sanchez-Boyce‚ 1993). The manner in which services are provided may be influenced by general cultural practices in combination with variables unique to the individual (Anderson‚ 1994; Payne‚ 1995)‚ Thus‚ professionals must understand not only general characteristics of various cultural groups‚ but also the variables that interact to make each student and family unique within that cultural
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Advantages and disadvantages of variable costing Many managers use variable costing for internal reporting and decision making since it has number of advantages (Myers par. 1). First‚ on variable costing reports costs are organized by behavior which makes it easier to understand. Also‚ variable costing statements facilitate cost volume profit (CVP) analysis because it separates cost behavior by fixed and variable. Under variable costing‚ changes in inventory or production do not affect the
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1. Which of the following would increase the likelihood that a company would increase its debt ratio in its capital structure? a. An increase in costs incurred when filing for bankruptcy. b. An increase in the corporate tax rate. c. An increase in the personal tax rate. d. None of the statements above is correct. ANSWER: B An increase in the corporate tax rate would mean that firms would get larger tax breaks for interest payments. Therefore‚ firms have an incentive to increase interest payments
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WD1 Work on completion of a course of study‚ with an offer of employment a. To be eligible for a work visa and/or permit under this policy‚ applicants must: i. have successfully completed in New Zealand a course that has a minimum completion time of 3 years; or ii. have successfully completed in New Zealand a qualification that would qualify for points under the Skilled Migrant Category (see SM14); and iii. hold an offer of employment relevant to their course or qualification;
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