12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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Logistics: principles and practice Ch. 1‚2‚3‚4‚5‚6‚8 by ZD95 The Marketplace to Buy and Sell your Study Material Buy and sell all your summaries‚ notes‚ theses‚ essays‚ papers‚ cases‚ manuals‚ researches‚ and many more.. www.stuvia.com Stuvia.com - The Marketplace to Buy and Sell your Study Material Logistics: Principles and practice 1. Logistics subsystems 1.1 Introduction to logistics Organizations often face problems caused either by: -Suppliers: -Delivering goods late
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CALCULATING NATIONAL LOGISTICS COSTS Logistics costs are an important factor affecting the competitiveness of both firms and nations. Firms can enhance their market competitiveness by reducing their logistics costs‚ thus lowering the total costs of goods and services. Greater market competitiveness of a nation’s firms can then give rise to greater national industrial competitiveness on a global scale. Total logistics cost analysis is the key to managing the logistics function. It is important
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Industrials / China 16 December 2013 Initiation: ready to move up in the world China Logistics Sector • We see the development of China’s logistics industry in the next decade following the path established by the US‚ Japan and Korea • Given a growing need for cost savings‚ emerging 3PL services and a demand boost from e-commerce should be major sector drivers • Positive rating; top pick Sinotrans; also recommend SZI‚ CIMC See important disclosures‚ including any required research
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Abstract Logistics is the management of the flow of goods‚ information and other resources‚ including energy and people‚ between the point of origin and the point of consumption in order to meet the requirements of consumers. Logistics involve the integration of information‚ transportation‚ inventory‚ warehousing‚ material-handling‚ and packaging.. Table of contents Abstract Table of contents Introduction
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INDUSTRY ANALYSIS REPORT INDUSTRY ANALYSIS Logistics and Supply Chain Management (SCM) as an area of research has been getting increasing attention from academicians and practitioners over the last two decades since it may lead to reduced operational costs‚ improved delivery performance and increased customer satisfaction levels‚ thereby making an organization more competitive in terms of cost‚ quality‚ delivery and flexibility. The importance of logistics and SCM is increasing also due to globalization
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Kellogg Frosted Flakes Ad analysis In the Kellogg’s Frosted Flakes commercial‚ the advertisement contradicts Parkin’s point of gender role stereotypes because it shows a father preparing food while spending time with his child. While Parkin’s theory about gender roles in advertising was based on 20th century mentality‚ this advertisement shows a modernized version of advertising industry by limiting gender roles stereotypes. It disproves one of “the ideology that identified women as homemakers and
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Introduction : Nowadays‚ many organisation are outsourcing their non- core activities to an external agents. Distribution is one of these activities as distribution consider as a non-core activity for many firms. Although‚ there are many advantage for outsourcing‚ there are also risks and disadvantage in this process. In this essay I would explain the term outsourcing and explain why organisations are preferring to outsource some of its functions in today’s environment. Also‚ in this essay
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Logistics Careers ShareThis Distribution and logistics encompasses a vast industry‚ from manufacturing‚ transportation‚ wholesale and retail‚ healthcare‚ pharmaceutical and warehousing industries. In any firm‚ in any city or state logistic careers are numerous. The demand for getting things on time is logistics and distributions main goal. There are plenty of workers involved in this operation. There are drivers‚ fork lift operator‚ sorter‚ packers‚ haulers‚ supervisors‚ managers‚ clerks; traffic
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Chapter 6 Channels of distribution and logistics LEARNING OBJECTIVES By the end of this chapter you will: n n n n comprehend key elements and decisions in distribution channel design be able to evaluate different configurations of channel structure be familiar with recent trends and developments in channels of distribution appreciate the importance of managing the physical flows of products‚ services and information into‚ through‚ and out of the organization to its customers n grasp the
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