1. Supply chain management consists of firm collaborating to leverage strategic positioning and to improve operating efficiency. Within a firm’s supply chain mgt‚ logistic is the work required to move and geographically position inventory. The supply chain mgt is driving the world’s major global companies. Ten years ago‚ the typical supply chain for manufacturing companies was domestic. Today-thanks to the migration of manufacturing to China and other lower-cost countries-it’s just as likely to
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2013 A Great Day with Kellogg The Corn Flakes legacy began accidently. A group of Seventh-day Adventists‚ in the early 19th century wanted to develop new foods that would adhere to the church’s recommended diet. They experimented with different grains‚ including wheat‚ rice‚ barley oats‚ and corn to develop different recipes using these grains; they also found that these various food items would adhere to the church’s vegetarian diet. In the mid 1900’s‚ Dr. John Harvey Kellogg also an Adventist‚
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Chapter 1 An overview of logistics Economic impacts of logistics Economic utility (the value or usefulness of a product in fulfilling customer needs or wants) 4 general types: * Possession utility : the value or usefulness that comes from a customer being able to take possession of a product * Form utility : a product’s being in a form that can be used by the customer and is of value to the customer(allocation; smaller quantities that are desired by customers) * Place utility :having
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Assignment 1. There are five logistics/supply chain stories in the video. Suggest an appropriate title that you would give to each story. (10 marks) FarEastFlora- “Delivering love to the one’s we love” Transporting the animals- “Sizing up the Sheep” WLNA- “Keeping it cool on this Sunny Island” NTUC supply chain- “Right product‚ right quantity‚ at the right time!” Keppel Logistics- “The life and benefits of logisticians” 2. What type of logistics does each story belong to? (10 marks)
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Setting clear and specific aims and objectives is vital for a business to compete. However‚ a business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name‚ design‚ symbol or major feature that helps to identify one or more products
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Logistics is the management of the flow of resources between the point of origin and the point of destination in order to meet some requirements‚ for example‚ of customers or corporations. The resources managed in logistics can include physical items‚ such as food‚ materials‚ equipment‚ liquids‚ and staff‚ as well as abstract items‚ such as information‚ particles‚ and energy. The logistics of physical items usually involves the integration of information flow‚ production‚ material handling‚ packaging
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Executive Summary The development of information technology has caused the nature of logistics and supply chain management changing dramatically. Furthermore‚ the relationship between retailer and supplier changed as well due to the changing of retail exchanges. As retailers are going to gain much more business opportunities and reduce cost on supply chain‚ it has affected the supplier in somehow. According to the change‚ there are some issues cannot be ignored because of the importance of the
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have chosen to research Kelloggs for my research proposal. The reason is quite simple. Kelloggs is a part of my family. It brings us all together as a family each morning for breakfast before we start the day ahead. Further research will involve focusing particularly on how Kelloggs market and advertise their products. This has a lot to do with their target audience‚ which can vary for individual items‚ therefore packaging plays a huge role in selling their products. Kelloggs have a wide variety of
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Logistics process Definition of logistics Logistics is a function that is flexible and changes according to the various constraints and demands imposed upon it. Logistics is - Supply + Materials Management + Distribution and logistics is basically the overall management of distributions and supply. There are many different transport methods including- * Air- This is used to deliver goods fast and also internationally. * Water- This can be used to transport goods slower. Sometimes unreliable
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Kellogg Company Case Study Strengths - A Leading maker of grain-based breakfast cereals for over a hundred years - 43% market share for “Ready to eat” cereals market share in the US - A leader producer also of convenience foods (i.e. cookies‚ toaster pastries‚ ect.) - Products are manufactured in 17 countries and marketed in over 180 countries - First company to use full-color magazine advertising and widespread consumer sampling. - Created consistent icons to represent its brands-
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