About | Contact | Jobs | [pic] • Search • Lesson Store • Buy Video • Powerpoint • Home [pic][pic] [pic][pic]Services Marketing and the Extended Marketing Mix (7P’s) What is services marketing? A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased
Premium Marketing
Elements of the marketing mix-7P’s By Safi Baig Introduction In this P6-M3 I have been asked to describe the 7p’s (product‚ price‚ place‚ promotion‚ people‚ processes and physical evidence) about a new product or service launched by a selected company (Apple). Product The new product that I am going to talk about is Iwatch. It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch
Premium Customer Good Apple Inc.
Book Review On Kellogg on Strategy - Concepts‚ Tools‚ and Frameworks for Practitioners By David Dranove and Sonia Marciano Kellogg on Strategy is the book that provides many tools and templates that are useful for practitioners like MBA students‚ managers or business executives to conduct strategic analysis and identify and choose the optimal strategic options. This book presents basic strategic concepts and serves as a practical guide to show people how to apply strategies effectively
Premium Competition Marketing Strategic management
FANGZHOU LIN 03/27/14 Dance 38A Final Research Paper K-pop My topic for today presentation is Kpop. Since the first quarter when I came to Deanza college‚ the Club Day was caught my eyes. I fall in love with Kpop after when they performed. I decided to let the Kpop got in my life. Korean pop‚ or Kpop as it is more popularly known as‚ is a huge hit among Korean and -international students. With Korean music getting recognized on the Asian market‚ as well as at a worldwide level‚ Kpop is becoming
Premium Korean wave Bubblegum pop Super Junior
education in our country is not enough for international standards. The problem? Our country ’s ten (10) year educational system we have been using for the past century is outdated. This is said to cause the inflammation of the unemployment rate and rising poverty in the Philippines. The government particularly the Department of Education (DepEd) has currently made a solution to this problem. The K to 12 program‚ it introduces a new curriculum in which has adopted the twelve (12) year United
Free High school Education Secondary school
University of Phoenix Cultural Diversity BSHS 421 Special People/Special Needs Mental illness is a special need within itself; couple that with being a minority‚ specifically an African American‚ and the problem increases. The following paper will display examples and data portraying the difficulty that African Americans face when seeking mental health services‚ particularly for schizophrenia. Also included will be assessment techniques‚ intervention strategies and treatment planning. According
Premium Management Psychology Health
A Study on Market Failure: Kellogg Cereal-Mates First‚ I must begin by saying that as most Americans would agree – cereal and milk go together hand-in-hand. However‚ how would the general public feel about a combination of the two sold pre-mixed? This was essentially the case when Kellogg’s decided to introduce Breakfast Mates. Breakfast Mates included a small box of Kellogg’s cereal packaged with a container of milk and eating utensil. While the product was right in step with the accelerating
Premium Will Keith Kellogg Breakfast cereal Kellogg Company
The Kellogg-Briand Pact: Pacificism in the 1920’s As the guns fell silent‚ the American voice begins to get louder. The cry for no more war and peace is everywhere as the United States to untangle themselves with Europe. The League of Nations failed to pass Congress and the people want some insurance that they don’t have to endure another war of that scale. This wave of familiar pacificism and isolationism results in a hope to prevent future war. In able to push towards naval disarmament as a
Premium United States World War II World War I
Capturing Requirements Meeting Customer Intent: A Structured Methodological Approach Markus K. Gröner Dissertation submitted to the Faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Computer Science and Applications Approved: _________________________ James D. Arthur‚ Chair __________________ J.A.N. Lee __________________ Richard E. Nance __________________ Linda H. Rosenberg __________________
Premium Software engineering Requirements analysis Software development process
The Brothers K by David James Duncan Theme Statements: 1. The Brothers K represents the concept of social interaction between people‚ whom have very different belief systems. 2. The novel‚ The Brothers K‚ enables the reader to understand a child’s idolization of a given sport‚ in this case‚ baseball. 3. The novel represents the world and its inhabitants on a minuscule level‚ by conveying the differences between the characters and how they act towards one another. Quotes: Quote
Premium World War II World War I