Table of ConTenTs 4 Financial Highlights 6 Letter to Shareowners Management’s Discussion & Analysis 13 Notes to Financial Statements 31 Shareowner Information and ™ PeRFoRmAnCe ™ FoR moRe thAn A CentuRy‚ Kellogg Company has been dedicated to producing great-tasting‚ high-quality‚ nutritious foods that consumers around the world know and love. With 2009 sales of nearly $13 billion‚ Kellogg Company is the world’s leading producer of cereal‚ as well as a leading producer of convenience
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. The UK breakfast cereal market is vast accounting for 1.45 billion in 2006. It is divided into hot and cold cereal and the current value growth is 3%. The biggest performer is hot cereal with a 123% value growth between 2002 and 2007. Kellogg’s is the market leader but although it has a lot of power it still has to compete fiercely against many rivals which are looking for a bigger share of the market. The suppliers to Kellogg’s are relatively small independent farms which have very limited
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shifted from hard physical labor to more service and office work‚ (new habits)‚ there wasn’t the same need for a large‚ heavy breakfast. Kellogg invented the flaked cereal. There were two Kellogg brothers‚ one a medical doctor (John Harvey Kellogg) and the other a business man (Will Keith Kellogg). This episode of Biography looks at the lives and careers of both Kellogg brothers and the history of Kellogg’s Corn Flakes. Discussion questions: • What was interesting? What was surprising? • J.H. Kellogg’s
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Kellogg Frosted Flakes Ad analysis In the Kellogg’s Frosted Flakes commercial‚ the advertisement contradicts Parkin’s point of gender role stereotypes because it shows a father preparing food while spending time with his child. While Parkin’s theory about gender roles in advertising was based on 20th century mentality‚ this advertisement shows a modernized version of advertising industry by limiting gender roles stereotypes. It disproves one of “the ideology that identified women as homemakers and
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Kellogg ’s - Indian Experience A Mukund "Our only rivals are traditional Indian foods like idlis and vadas." - Denis Avronsart‚ Managing Director‚ Kellogg India. The case analyzes the causes that led to the failure of the Kellogg breakfast cereal brand in the Indian market. The case examines the measures the company adopted on the marketing front to rectify its mistakes and at the efficacy of these measures. A Failed Launch In April 1995‚ Kellogg India
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TOWS Matrix Strengths- S 1. Financial resources 2. Recognized as the world’s largest bank in terms of market capitalization 3. Broad product portfolio 4. Formulation of the Japan Desk 5. Strong market position and brand before the 2004 FSA crisis Weaknesses- W 1. Weak internal control 2. Unclear lines of authority 3. Lack of customer care 4. Unethical governance 5. Lack of reputation with regulatory agency Opportunities- O 1. Banks in Japan play an important role in financing
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the swot analysis and tows matrix SIMILARITIES: In today’s ever changing business environment‚ managers are faced with the task of devising strategies that would enable their firm remain at the top of competition. Dynamic firms are those that can foresee eminent changes in the business environment and adapt accordingly. Companies employ befitting strategies for various situations. To know the changes in the environment and apply the appropriate strategy firms conduct a situational analysis through
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“Worlds most ethical company” Reporting Framework • G3 Guidelines • 10 principles but focused on sustainability‚ completeness‚ balance • Sustainability covers triple bottom line • Kellogg’s passes seven with flying colors • Sparse quantitative analysis • Excellent reporting on labor performance indicators • Biodiversity and ethics in the news omitted Marketplace Strengths • • • • • • Tailor products to consumer needs in each global region Reduced sodium by up to 30% in its brand portfolio
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Assume you are evaluating your application from the perspective of a student member of the Kellogg Admissions Committee. Why would you and your peers select you for admission‚ and what impact would you make as a member of the Kellogg community? (600 word limit). Relevancy. Diversity. Leadership and Collaboration. This is what I bring to the Kellogg MBA. I believe I can contribute to my fellow students’ Kellogg experience in multiple ways: As a Supporter of Entrepreneurship: For three years I have
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Kellogg Company Case Study Strengths - A Leading maker of grain-based breakfast cereals for over a hundred years - 43% market share for “Ready to eat” cereals market share in the US - A leader producer also of convenience foods (i.e. cookies‚ toaster pastries‚ ect.) - Products are manufactured in 17 countries and marketed in over 180 countries - First company to use full-color magazine advertising and widespread consumer sampling. - Created consistent icons to represent its brands-
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