Exam III MKTG 101 Review Questions Multiple Choice Questions 1) Which of the following is NOT a typical supply chain member? 2) All of the institutions in a channel are connected by various flows. These include physical flow‚ flow of ownership‚ payment flow‚ information flow‚ and ________ flow. 3) From the economic system ’s point of view‚ the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________
Premium Marketing
2 The marketing organisation’s environment Microenvironment – The actors close to the organisation that affect its ability to serve its customers: • • • • the organisation market channel firms customer markets competitors and publics Macroenvironment – The larger societal forces that affect the whole micro-environment: • demographic • economic‚ natural‚ technological‚ political and cultural forces 3 1 Actors in the Microenvironment 4 Micro-Environment Micro-environment –
Premium Marketing
collection 28 4 Theory 30 4.1 Expansion of the coffee shop chains in Denmark 30 4.1.1 Screening process for expanding a coffee shop s chains business in Denmark 30 4.2 Identify basic appeal 33 4.3 Environmental analysis 33 4.3.1 Macroenvironment 34 4.3.2 Microenvironment 38 4.3.2.1 Customers 38 4.3.2.2 Segmenting consumer markets 40 4.3.2.2.1 Defining market segmentation 40 4.3.2.2.2 Reasons for segmenting the market 41 4.3.2.2.3 How to segment the Danish coffee shop chain
Premium Coffee Marketing Sociology
P (political) E (economical) S (social) T (technological) ANALYSIS -is used to identify the external forces affecting an organization. * Political Factors * The basic understanding is when the government implement’s laws and or regulations which affect the way a business operate. * Is used to identify the external forces affecting an organization. It can create advantages and opportunities for organizations. Conversely they can place obligations and duties on organizations
Premium Inflation Wage Employment
SPEAK MORE EFFECTIVELY By Dale Carnegie Part One: Public Speaking A Quick and Easy Way By Dale Carnegie This booklet reveals the secrets of effective speaking that it took me over 40 years to discover. I have tried to tell you these secrets simply and clearly and to illustrate them vividly. I urge you to carry this booklet with you and to read it at least three times next week. Read it; study it; underscore the vital parts. Copyright © 2008 Dale Carnegie & Associates‚ Inc. All rights reserved.
Premium Public speaking Debut albums Talk radio
name around the country‚ providing what other companies are not. Making them a monopoly amounts other companies. I would consider breakfast cereal companies an oligopoly because there are four breakfast cereal manufactures that I know of‚ Kellogg‚ Post‚ Quaker and General Mills. Because there are only four companies competing to make breakfast cereal‚ they are called an oligopoly. Whereas‚ only one company competing to provide cable TV to the customers‚ they are called
Premium Monopoly Perfect competition Economics
financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces. 1) Demographic Forces Demography is the study of human populations in terms of
Premium LVMH Branding Luxury good
variety of specialty marketing services and 94 full-service advertising agencies in 83 countries. Leo Burnett helps build many of the world’s most valuable brands and successful marketers‚ including McDonald’s‚ Disney‚ Procter & Gamble‚ Marlboro‚ Kellogg‚ Samsung and
Free Advertising Marketing Business
companies faced high political and economic risks (“domestication”‚ Kerala temporaral ban‚ India’s foreign colas boycott and pesticide allengations). Though most of the factors in the political environment are unpredictable and existed within the macroenvironment‚ steps could have been taken to anticipate and minimize the impact of the political risks. Coca-Cola could have worked with local partners and the host government. As “political sensitivity to foreign influences can be catastrophic – often driven
Premium Coca-Cola Cola Marketing
The League of Nations was an organisation designed to maintain peace throughout the World. It was created during the Paris Peace Conference. The League of Nations was the idea of Woodrow Wilson‚ the president of the USA. The League’s main aims were to bring together all nations in a parliament to discuss and settle disputes‚ to protect the independence of countries and safeguard their borders‚ to improve peoples living and working conditions‚ and to make war obsolete by persuading nations to disarm
Premium League of Nations World War II World War I