7 < Papa Gino’s.. Parle Full Toss.. > Papa John’s Pizza Parent Company Papa John’s Pizza Category Fast food eating joints Sector Food Products Tagline/ Slogan Better ingredients better pizza USP Low cost yet hygienic pizza STP Segment People willing to have a hygienic and delicious non conventional meal at a restaurant Target Group Children and youth from middle and upper class Positioning Most tasty pizzas SWOT Analysis Strength 1.Good brand name and high brand loyalty
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last year‚” and “78% of all U.S. families are buying some organic products.” This small fact alone proves that organic farming is bound to become a very promising industry. The neon sign for money hasn ’t gone unnoticed by big corporations like Kellogs‚ Heinz and Kraft. This is why Stephanie Strom from the New York Times published the article “Has ’Organic ’ been Oversized?”. Strom begins the article with Mr. Potter‚ “one of the last little big men left in organic food” (Web). Mr. Potter is the
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uestions in Viva I. Significance of the Study A. Indicate Type of Research & how your research will refine‚ revise‚ or extend existing knowledge in the area under investigation. II. Statement of the Problem A. “The problem statement describes the context for the study and it also identifies the general analysis approach” III. Purpose of the Study - Abstract - Conclusion A. “The purpose statement should provide a specific and accurate synopsis of the overall purpose of the study IV. Review
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McDonalds has a wider variety here with products starting from as low as Rs 20‚ while KFC has not been able to match that . McDonalds has set up its own supply chain investing huge amount which leads to lower costs and prices. The USP of McDonald’s was cheap fast food‚ and the company’s signature product‚ the Big Mac hamburger was considered an American icon. rior to its launch‚ the company invested four years to develop its unique cold chain‚ which has brought about a veritable revolution in
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2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Executive Summary ................................................................... 1 Target Market/Target Customers ............................................... 2 Unique Selling Proposition (USP) .............................................. 4 Pricing & Positioning Strategy .................................................... 5 Distribution Plan ......................................................................... 6 Your Offers ......
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| Unique Selling Point | Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands. USP is often a critical component of a promotional theme around which an advertising campaign is built. | RDB’s USP is its highly technologically advanced ball bearings‚ which are also environmentally friendly. | Competitive Advantage | A superiority gained by an organization when it can provide the same value
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Balanced Scorecard: USPS Keller School of Management BSOP-588 Managing Quality Professor Robert Lee February 8‚ 2014 Introduction Performance management systems are often designed to enable organizations to plan‚ measure and control their performance‚ so that decisions‚ resources and activities can be better aligned with business strategies to achieve desired results and create shareholder value. The Balanced Scorecard is a performance tool using financial and
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Project Report: Toothpaste - Kolget Name : Class: Acknowledgement Contents Introduction: Toothpaste Industry Overview The toothpaste history in India can be tracked back from 1975 with 1200tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes.Oral Hygiene was the domain of local homemade powders and ayurvedh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral care. In recent years the Industry
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Spain is the bearer of magnificent ruins that contain the reminiscence of the ancient Roman times. Roman ruins are plentiful in Spain‚ as they are scattered all throughout the country for many to see‚ this is due to the Romans ruling over Spain at one point in their history for over 700 years. These ruins allow visitors to become the beholders of the history and cultures that are present in the beauty of the ruins. Visitors have taken the time to visit these ruins every yer to experience the presence
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Strategic Management Analysis FedEx’s mission is to produce outstanding financial returns through its operational companies by providing shareholders with‚ “high value-added supply chain‚ transportation‚ and business and related information services” (FedEx‚ 2005u‚ para. 1). FedEx strives to provide reliable‚ competitive‚ global‚ air and ground transportation of priority goods at a remarkable speed. FedEx will continue working to develop outstanding relationships among its employees‚
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